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MEANING-MAKING OF INTERNET MEMES TO CREATE HUMOROUS SENSE: FUNCTIONS AS SPEECH ACTS
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In: Language Literacy: Journal of Linguistics, Literature, and Language Teaching, Vol 5, Iss 2, Pp 465-479 (2021) (2021)
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Multimodal literacy: Unfolding reading path in children’s picture book and its potential for EFL classrooms
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In: Indonesian Journal of Applied Linguistics, Vol 9, Iss 3, Pp 616-627 (2020) (2020)
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Common Framework of Reference for Intercultural Digital Literacies ...
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Common Framework of Reference for Intercultural Digital Literacies ...
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Contextualisations d’extraits de jeux vidéo et prises en compte des ressources multimodales pour une analyse des pratiques interactionnelles entre joueurs
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In: Corela (2019) (2019)
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A Case Study of English Language Learners’ Multimodal Compositions and Identity Representations
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In: Middle and Secondary Education Dissertations (2018)
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Mining the material archive : balancing sensate experience and sense-making in digitized print collections
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A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work.
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A New m-Learning Scenario for a Listening Comprehension Assessment Test in Second Language Acquisition [SLA]
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Instructional Use of Multimodal Resources in Explanations During a Scientific Café
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In: Conférence de la Société Internationale pour l'Etude des Gestes (ISGS) ; https://halshs.archives-ouvertes.fr/halshs-01381019 ; Conférence de la Société Internationale pour l'Etude des Gestes (ISGS), Jul 2016, Paris, France (2016)
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Signaling Learner Stance through Multimodal Resources
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In: Working Papers in Applied Linguistics and TESOL, Vol 16, Iss 2, Pp 44-50 (2016) (2016)
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Hacia una propuesta de análisis semiótico integral de ambientes virtuales de aprendizaje
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0717-1285, Nº. 25, 2012, pags. 219-239 (2012)
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Collaborative Unit Construction in Korean: Pivot Turns
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In: Ju, Hee. (2011). Collaborative Unit Construction in Korean: Pivot Turns. Crossroads of Language, Interaction and Culture, 8(1). Retrieved from: http://www.escholarship.org/uc/item/0xc0z0qp (2011)
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The future of multimodal corpora O futuro dos corpora modais
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In: Revista Brasileira de Linguística Aplicada, Vol 11, Iss 2, Pp 391-415 (2011) (2011)
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Mathematics Textbooks of Primary 1 Used in Singapore: A Multimodal Analysis of Its Intersemiosis
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In: K@ta: A Biannual Publication on the Study of Language and Literature, Vol 12, Iss 1, Pp 72-91 (2010) (2010)
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The Generic Structure of Print Advertisement of Elizabeth Arden’s INTERVENE: A Multimodal Discourse Analysis
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In: K@ta: A Biannual Publication on the Study of Language and Literature, Vol 11, Iss 1, Pp 70-84 (2009) (2009)
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Abstract:
The Elizabeth Arden campaign with Catherine Zeta-Jones as the brand ambassador has deployed the semiotic resources of language and visual images. The analysis of this paper is based on the systemic functional linguistics (SFL) proposed by Halliday (1985, 1994) and Halliday and Matthiessen (2004), which says that a text is understood to simultaneously function three metafunctions: Ideational, Interpersonal and Textual. O’Toole’s (1994) framework of analysing visual images, which follows the main concept of SFL, is also used in the analysis. A multimodal discourse analysis is then applied to analyse one of the series, Intervene, using Cheong’s framework (2004), which combined both frameworks to find the generic structure of this advertisement. Further, this paper also analyses the intersemiosis of the linguistic and the visual resources using Wee’s (2009) intersemiotic mechanisms. It concludes that the interplay of the language and the visual image has proved to be very effective in the meaning-making process of this print advertisement.
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Keyword:
English language; English literature; linguistic resource; Multimodal Discourse Analysis; PE1-3729; PR1-9680; print advertisement; semiotic resources; visual resource
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URL: https://doaj.org/article/a8e7453069dd4c538258603be4f3943e
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Pre-packaged multimodal resources and second language teacher agency
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