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1
Retailing and the language of goods, 1550-1820
Cox, Nancy. - Burlington, VT : Ashgate, 2015
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UB Frankfurt Linguistik
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2
Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses
In: Journal of communication. - Cary, NC : Oxford University Press 62 (2012) 6, 1047-1064
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OLC Linguistik
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3
Assessing in-store food-to-consumer communication from a fairness perspective: an integrated approach
In: Fachsprache. - Wien : Facultas Verlags- u. Buchhandels AG 33 (2011) 1-2, 84-106
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OLC Linguistik
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4
Cognitive tools for successful branding
In: Applied linguistics. - Oxford : Oxford Univ. Press 32 (2011) 4, 369-388
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OLC Linguistik
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5
What's in a brand name? A note on the onomastics of brand naming
In: Names. - Abingdon, OX : Taylor & Francis 59 (2011) 3, 175-185
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OLC Linguistik
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6
THAT'S AMORE: brand names in the Italian food market
In: International journal of applied linguistics. - Oxford [u.a.] : Blackwell 21 (2011) 1, 1-25
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OLC Linguistik
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7
Die Kreativität der sprachlichen Oberfläche - ein Blick auf Literatur und Warenmarken
In: Sprachspiegel. - Basel : SVDS 67 (2011) 1, 13-19
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OLC Linguistik
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8
Matching communication modalities: the effects of modality congruence and processing style on brand evaluation and brand choice
In: Communication research. - Beverly Hills, Calif. : Sage Publ. 37 (2010) 4, 576-598
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OLC Linguistik
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9
Name-letter branding under scrutiny: real products, new algorithms, and the probability of buying
In: Perceptual & motor skills. - Thousand Oaks, CA : SAGE Publications 110 (2010) 3,2, 1089-1097
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OLC Linguistik
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10
Trademarks in the linguistic landscape: methodological and theoretical challenges in qualifying brand names in the public space
In: International journal of multilingualism. - Clevedon : Multilingual Matters 7 (2010) 3, 197-210
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11
Análisis lingüístico de los nombres de marca españoles
In: Revista de lingüística y lenguas aplicadas. - Valencia : Dep. of Applied Linguistics 5 (2010), 77-88
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12
Le sens du regard : contribution sémiotique à la technique de l'"eye-tracking" face aux packagings produits
In: Communication & langages. - Paris : Necplus (2009) 162, 3-27
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13
The printed advertisment in Israel's first decade: a linguistic-stylistic analysis
In: Ḥelkat lashon. - Tel Aviv 41 (2009-2010), 62-84
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14
Geography and touristic marketing: a study of the names of new settlements (housing developments) on the Mediterranean coast north of Barcelona (Maresme District, Catalonia, Spain)
In: Onoma. - Uppsala : ICOS 43 (2008), 443-464
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OLC Linguistik
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15
Russian advertising names as a matter of linguistic fashion
In: Onoma. - Uppsala : ICOS 43 (2008), 397-410
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OLC Linguistik
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16
Signifiance du nom de marque et de produit : ressorts sémantiques pour un effet pragmatique
In: Revue de sémantique et pragmatique. - Orléans : Sup'Or (2008) 23, 121-131
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17
Wenn der Phuggs einen Kecks knuspert : semasiologische und onomasiologische Betrachtungen zum Keks
In: Muttersprache. - Wiesbaden : Ges. für Dt. Sprache 111 (2001) 3, 220-234
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18
Werbung
Kollmann, Karl (Mitarb.); Rastner, Eva Maria (Mitarb.); Schlacher, Gerda (Mitarb.)...
In: Informationen zur Deutschdidaktik. - Innsbruck : StudienVerlag 22 (1998) 3, 18-144
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19
Konsumentenpsychologie
Wänke, Michaela (Hrsg.); Hölzl, Erik (Mitarb.); Kirchler, Erich (Mitarb.)...
In: Zeitschrift für Sozialpsychologie. - Bern : Huber, Hogrefe 29 (1998) 2, 88-206
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20
L' image publicitaire des parfums
In: Communication & langages. - Paris : Necplus (1985) 66, 81-98
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