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Introducing Kaleidographic: A new visualization tool for multimodal discourse analysis
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Introducing a new topology for (multimodal) discourse analysis. ; Transforming Contexts. Papers from the 44th International Systemic Functional Congress
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A new topology for (multimodal) discourse analysis
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Abstract:
This paper will introduce systemic functional linguists to a new topology which can be used by any researcher to clearly position their research – including but not limited to those who undertake ‘corpus-assisted multimodal discourse analysis (CAMDA)’ (Bednarek and Caple 2014: 151). We distinguish between four zones of analysis, depending on whether research focuses on one semiotic mode or not, and whether research focuses on patterns across texts or within texts. That is, the distinction is between intrasemiotic (monomodal) or intersemiotic analysis, and intratextual (logogenesis) or intertextual analysis (patterns across text). These zones are considered to be clines or regions, rather than strict separate categories. That is, the term topology is used in analogy to Martin and Matthiessen (1991) to refer to sca¬lar rather than categorical distinctions which are typically represented in taxonomies. This makes it possible to talk about approaches that are mainly intrasemiotic or more intertextual than intratextual. In this paper we will also briefly point to our new visualisation tool Kaleidographic, which can be used to show intrasemiotic and intersemiotic patterns and intratextual as well as intertextual patterns.
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Keyword:
CAMDA; Data visualization; Kaleidographic; Multimodality; topology
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URL: http://handle.unsw.edu.au/1959.4/unsworks_48067
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