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Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
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Effects of typographic variables on attitude measures in reading bilingual brands
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In: Graduate Theses and Dissertations (2014)
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La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review
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EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS
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Alternative naming strategies : family versus individual brand names
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2 Chinese Brand Naming:
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In: http://net2.hkbu.edu.hk/~brc/CP200008.pdf
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