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1
What's in a brand name? A note on the onomastics of brand naming
In: Names. - Abingdon, OX : Taylor & Francis 59 (2011) 3, 175-185
BLLDB
OLC Linguistik
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2
Persuasive signs : the semiotics of advertising
Beasley, Ron; Danesi, Marcel. - Berlin [u.a.] : Mouton de Gruyter, 2002
BLLDB
UB Frankfurt Linguistik
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3
Persuasive signs : the semiotics of advertising
Beasley, Ron; Danesi, Marcel. - Berlin [u.a.] : Mouton de Gruyter, 2002
UB Frankfurt Linguistik
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