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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns?
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017)
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I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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