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Facilitators and barriers of women's participation in HIV clinical research in Switzerland: A qualitative study.
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In: HIV medicine, vol. 23, no. 4, pp. 441-447 (2022)
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One Sound Bite at a Time: Examining the Discourse of the Representation of People Living with HIV/AIDS on an Entertainment-Education Drama RockPoint 256
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SUMMARY
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In: http://www.e-mjm.org/2013/v68n1/knowledge-on-HIV-AIDS.pdf (2013)
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One Sound Bite at a Time: Examining the Discourse of the Representation of People Living with HIV/AIDS on an Entertainment-Education Drama RockPoint 256 ...
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Kawooya, Tina. - : Université d'Ottawa / University of Ottawa, 2013
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One Sound Bite at a Time: Examining the Discourse of the Representation of People Living with HIV/AIDS on an Entertainment-Education Drama RockPoint 256
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Kawooya, Tina. - : Université d'Ottawa / University of Ottawa, 2013
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Abstract:
The objective of this thesis is to examine the meaning of the language used in an Entertainment-Education (E-E) radio serial drama RockPoint 256 (RP256) and its representation of People Living with HIV/AIDS (PLHA) and HIV/AIDS. The theoretical framework that is used to guide this study is the Cultural Studies perspective. Using Cultural Studies is instrumental to a study such as this that looks to find the source of meaning in RP256’s discourse (Hall, 1993, 105). The methodological research design used is discourse analysis that examines the oral and written data of RP256. Discourse analysis “focuses on the way language is used, what it is used for, and the social context in which it is used” (Punch, 1998, 226). There were two types of discourse analyses used. Gee’s (1999) discourse analysis is used to analyse the linguistic nature of the texts at a micro level while, Fairclough’s (1989) discourse analysis is used to observe the overarching meaning of the discourse found in RP256 at the macro level. The analysis of the data indicates that the representation of PLHA is a product of the societal and cultural markers that are a result of ideological labels given to HIV/AIDS and PLHA. The study concludes that PLHA are ostracised, stigmatized, live in poverty and are mostly women. The societal and cultural markers indicate that HIV/AIDS is still viewed as a plague and as a result PLHA are often silenced, marginalized, and discriminated against in Uganda.
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Keyword:
Behavior Change Communication campaigns; Critical Discourse Analysis; Cultural Studies; Discourse Analysis; Entertainment-Education; HIV/AIDS; identity; ideology; People living with HIV/AIDS; radio; representation; RockPoint 256; stigma; Uganda; Young Empowered and Healthy (YEAH)
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URL: http://hdl.handle.net/10393/24002
https://doi.org/10.20381/ruor-2909
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