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Within and Beyond Stereotypes of Arab Women: A Corpus-based Approach to Jordanian Women’s Portrayal in English Digital News
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In: Journal of International Women's Studies (2022)
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XITOY LINGVOMADANIYATIDA GENDER TUSHUNCHASI ... : THE CONCEPT OF GENDER IN CHINESE LINGUOCULTURE ...
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ОСОБЕННОСТИ РЕПРЕЗЕНТАЦИИ МУЖСКОГО ГЕНДЕРНОГО СТЕРЕОТИПА В НЕМЕЦКОЯЗЫЧНОМ РЕКЛАМНОМ ДИСКУРСЕ ... : REPRESENTATION OF THE MALE GENDER STEREOTYPE IN GERMAN ADVERTISING DISCOURSE ...
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Colour and gender: language nuances ; Color y género: matices del lenguaje
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Гендерная асимметрия на рынке труда города Екатеринбурга : магистерская диссертация ; Gender asymmetry in Labour Market of Yekaterinburg
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Understanding the Discourse of Aging: A Multifaceted Perspective. Book Presentation
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Gender and dictionary: russian perspective ; Género e dicionário: uma perspetiva russa
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The language of toys: Gendered language in toy advertisements
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In: Journal of Research on Women and Gender, 2015, Vol. 6, No. 1, pp. 67-80. (2020)
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Abstract:
Children are socialized to conform to traditional gender role stereotypes, a developmental process affected by elements of popular culture that associate femininity with passivity, nurturance, and emotional expressivity; and masculinity with power, agency, and aggression. Toys, as one element of popular culture, often reflect these stereotypes through manipulations of design features that signify the gender appropriateness of toy play. Prior research on toys has documented the gender-differentiated use of such overt markers as colors, names, and logos in toy marketing. However, subtler gender markers such as the language used to advertise toys has received little research attention. This is surprising given the evidence of distinctive language styles adopted by females and males that are considered to reflect traditional gender role stereotypes. In this study, the narrative language that accompanied action figures marketed for girls, and action figures marketed for boys was analyzed for the presence of gendered language. It was hypothesized that lexical elements associated with traditional gender role stereotypes would differentiate the narratives as a function of gender. Results showed that female action figure narratives contained more intensive adverbs, more social words, and more adjectival references to physical appearance, fantasy, and triviality, supporting stereotypes of females as emotional, social, and uninvolved with real world concerns. Male narratives contained more second-person plural pronouns, more aggression words, and more adjectival references to power, destructive action, and science and technology, supporting stereotypic masculinity associations to power, aggression, action, and involvement with real-life endeavors. Discussion focuses on potential adverse consequences to children's psychosocial development that is posed by exposure to gender-polarized toys.
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Keyword:
Children's advertising; Children's marketing; Gender role stereotypes; Gendered language; Text analytics; Toys
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URL: https://digital.library.txstate.edu/handle/10877/12878
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Gender benders: The effects of individual differences in HEXACO PI-R measures on gender stereotype processing
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Implicit Stereotyping of Regional Accented Speech and Gender in Pronoun Resolution
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ЗАГОЛОВКИ СУЧАСНИХ УКРАЇНСЬКИХ ТВОРІВ У КОНТЕКСТІ ГЕНДЕРНИХ ДОСЛІДЖЕНЬ ; THE TITLES OF CONTEMPORARY UKRAINIAN WORKS IN THE CONTEXT OF GENDER STUDIES
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In: Philological Studies; № 27 (2017); 62-68 ; Філологічні науки; № 27 (2017); 62-68 ; 2524-2504 ; 2524-2490 (2020)
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ЗАГОЛОВКИ СУЧАСНИХ УКРАЇНСЬКИХ ТВОРІВ У КОНТЕКСТІ ГЕНДЕРНИХ ДОСЛІДЖЕНЬ ; THE TITLES OF CONTEMPORARY UKRAINIAN WORKS IN THE CONTEXT OF GENDER STUDIES
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In: Philological Studies; № 27 (2017); 62-68 ; Філологічні науки; № 27 (2017); 62-68 ; 2524-2504 ; 2524-2490 (2020)
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ДОСЛІДЖЕННЯ УКРАЇНСЬКИХ НАРОДНИХ ПІСЕНЬ У КОНТЕКСТІ ГЕНДЕРОЛОГІЇ
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In: Збірник наукових праць Уманського державного педагогічного університету; № 2 (2016); 272-279 ; Collection of Scientific Papers of Uman State Pedagogical University; № 2 (2016); 272-279 ; 2307-4906 (2020)
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La mujer en YouTube: Representación y participación a través de la técnica Web Scraping
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In: Comunicar: Revista científica iberoamericana de comunicación y educación, ISSN 1134-3478, Nº 63, 2020, pags. 31-40 (2020)
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Gender Performativity in Stieg Larsson’s 'The Girl with The Dragon Tattoo'
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In: Rainbow: Journal of Literature, Linguistics and Culture, Vol 9, Iss 1, Pp 103-115 (2020) (2020)
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La traducción de términos peyorativos dirigidos hacia las mujeres en Orange is the new black (2013) desde una perspectiva feminista
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In: Mutatis Mutandis: Revista Latinoamericana de Traducción, ISSN 2011-799X, Vol. 13, Nº. 2, 2020, pags. 357-374 (2020)
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Animoji performances: "Cuz I can be a sexy poop"
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In: Language@Internet ; 18 , 1 (2020)
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Women, Metaphors and the Legitimisation of Gender Bias in Spanish Proverbs
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In: Journal of International Women's Studies (2019)
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L'enjeu de mixité dans l'orientation vers les métiers du numérique
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In: Colloque CIA2 (Connaissances et Informations en Action) « De la perception du risque à l'action en contexte numérique » ; https://hal.archives-ouvertes.fr/hal-02112970 ; Colloque CIA2 (Connaissances et Informations en Action) « De la perception du risque à l'action en contexte numérique », ESPE d'Aquitaine, Apr 2019, Bordeaux, France ; https://cia2.sciencesconf.org/ (2019)
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