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¿Hablamos de lo mismo? Estudio contrastivo de programas de lenguas para fines específicos en dos universidades de Estados Unidos y España
In: LFE: Revista de lenguas para fines específicos, ISSN 1133-1127, Vol. 23, Nº 1, 2017, pags. 63-82 (2017)
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How to Attract Children and Adults to the Same Beverage through Package Design
In: Graphic Communication (2014)
Abstract: The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old. Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of a beverage label, patterns did arise in some age groups’ preferences. This data can allow beverage companies to reach a larger target market successfully, thus increasing sales.
Keyword: Adults and ChildrThe purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface; and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old. Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of a beverage label; Color psychology; contrast; Design; Graphic Communications; Packaging; patterns did arise in some age groups’ preferences. This data can allow beverage companies to reach a larger target market successfully; size and layout of the logo; thus increasing sales. en; type of substrate
URL: https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1124&context=grcsp
https://digitalcommons.calpoly.edu/grcsp/120
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3
Distance Education and Community Learning Networks linked by a Library of Culture
In: Student Affairs Digital Community Development (2011)
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4
Applications in pharmacokinetic modeling
Arnold, Esther. - : uga, 2003
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5
Perceived image contrast and observer preference: I. The effects of lightness, chroma, and sharpness manipulations on contrast perception
Calabria, Anthony; Fairchild, Mark. - : The Society for Imaging Science and Technology (IS&T), 2003
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