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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5...34 Hits 1 – 20 of 672 1 Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ... Grewal, Gurinder. - : Open Science Framework, 2022 BASE Show details 2 Marketing strategies for sales management of enterprises ... MOLNAR, O.S.; ANDRIYCHUK, E.S.; SALTYKOVA, N.V.. - : Zenodo, 2022 BASE Show details 3 Marketing strategies for sales management of enterprises ... MOLNAR, O.S.; ANDRIYCHUK, E.S.; SALTYKOVA, N.V.. - : Zenodo, 2022 BASE Show details 4 Marketing approach to strategic sales management of enterprises ... HERZANYCH, V.M.; DURAN, V.I.; FORKOSH, M.O.. - : Zenodo, 2022 BASE Show details 5 Marketing approach to strategic sales management of enterprises ... HERZANYCH, V.M.; DURAN, V.I.; FORKOSH, M.O.. - : Zenodo, 2022 BASE Show details 6 Маркетинговая лингвистика: проблемы и перспективы развития ... : Marketing Linguistics: Challenges and Chances for Further Development ... Бирюкова, Е.В.; Борисова, Е.Г.. - : Государственное автономное образовательное учреждение высшего образования города Москвы «Московский городской педагогический университет», 2022 BASE Show details 7 MARKETING TERMINOLOGIYASI LINGVISTIKANING OB'EKTI SIFATIDA ... Kamolov, Jasur Ulug'bekovich. - : Zenodo, 2022 BASE Show details 8 MARKETING TERMINOLOGIYASI LINGVISTIKANING OB'EKTI SIFATIDA ... Kamolov, Jasur Ulug'bekovich. - : Zenodo, 2022 BASE Show details 9 Déterminants internes et externes de la performance à l'exportation : analyse conceptuelle ... AMOR Jihane; ATTOUCH Hicham. - : Zenodo, 2022 BASE Show details 10 Déterminants internes et externes de la performance à l'exportation : analyse conceptuelle ... AMOR Jihane; ATTOUCH Hicham. - : Zenodo, 2022 BASE Show details 11 FINANZIELLE UND WIRTSCHAFTLICHE BEGRIFFE DER RUSSISCHEN SPRACHE, DIE IM BEREICH DES MARKETINGS VERWENDET WERDEN, UND IHRE WORTBILDUNGSMERKMALE ... Khodjakhanov Muzaffar Mukhtarovich. - : Zenodo, 2022 BASE Show details 12 FINANZIELLE UND WIRTSCHAFTLICHE BEGRIFFE DER RUSSISCHEN SPRACHE, DIE IM BEREICH DES MARKETINGS VERWENDET WERDEN, UND IHRE WORTBILDUNGSMERKMALE ... Khodjakhanov Muzaffar Mukhtarovich. - : Zenodo, 2022 BASE Show details 13 The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin Angela Madan; Laura Daniela Rosca; Ionel Dumitru; Andrei Canda In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022) Abstract: The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin. Keyword: art; culture; marketing communication; persuasion; sustainability URL: https://doi.org/10.3390/su14031228 BASE Hide details 14 Defining Health Care Marketing Futrell, Gary In: Association of Marketing Theory and Practice Proceedings 2022 (2022) BASE Show details 15 Exploring the Effects of Linguistic Elements of Social Media Corporate Apologies on Consumer Responses Johnston, Laurel In: Association of Marketing Theory and Practice Proceedings 2022 (2022) BASE Show details 16 Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022 In: 18 ; Literalität und Liminalität ; 320 (2022) BASE Show details 17 An empirical investigation of entrepreneurs’ communication and gamification strategies in crowdfunding Chung, June-ho (author); Yeniyurt, Sengun (chair); Kim, Kihyun (member). - 2022 BASE Show details 18 Anglicismos en marketing digital en un contexto académico López Zurita, Paloma In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 71-91 (2022) BASE Show details 19 Making Connections: Marketing Ideas for Interpreters McDermott, Steve In: MDS/BAS 495 Undergraduate Capstone Projects (2021) BASE Show details 20 Brand conversation: Linguistic practices on social media in the light of face-work theory Andriuzzi, Andria; Michel, Géraldine In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021) BASE Show details Page: 1 2 3 4 5...34

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