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MIss RoBERTa WiLDe: Metaphor Identification Using Masked Language Model with Wiktionary Lexical Definitions
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In: Applied Sciences; Volume 12; Issue 4; Pages: 2081 (2022)
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Figurative Language in Atypical Contexts: Searching for Creativity in Narco Language
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In: Applied Sciences; Volume 12; Issue 3; Pages: 1642 (2022)
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A New Test of Irony and Indirect Requests Comprehension—The IRRI Test: Validation and Normative Data in French-Speaking Adults
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In: ISSN: 0887-6177 ; Archives of Clinical Neuropsychology ; https://hal.archives-ouvertes.fr/hal-03337764 ; Archives of Clinical Neuropsychology, Oxford University Press (OUP), 2021, ⟨10.1093/arclin/acab043⟩ (2021)
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МЕТАФОРА В ТЕКСТАХ ХУДОЖЕСТВЕННОЙ ПРОЗЫ ХАБИБА АЛИЕВА ... : METAPHOR IN TEXTS OF FICTION BY HABIB ALIYEV ...
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Linguculturological features of some proverbs of south Karakalpakistan in Uzbek dialects ...
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Linguculturological features of some proverbs of south Karakalpakistan in Uzbek dialects ...
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The Role of Literal Features During Processing of Novel Verbal Metaphors ...
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Children's processing of written irony: An eye-tracking study ...
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The Role of Literal Features During Processing of Novel Verbal Metaphors
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Tools and Techniques Used in the Language of Advertisements: The Linguistic Perspective
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In: Media Watch ; 11 ; 3 ; 565-580 (2021)
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Abstract:
The present paper aims to highlight the linguistic tools and techniques used in the language of advertisements. The study becomes significant as the language used in the advertisements is purposely and deliberately created. The deliberate use of language makes the advertisements eye-catching and gets the attention of its viewers. This study investigates 75 different Indian TV advertisements and does linguistic analysis at phonological, morphological, and stylistic levels. At these three levels, the study reveals the use of phonological devices; such as rhyme, alliteration, and assonance; morphological devices; code-mixing; the degree of comparison, hybridization, and reduplication; and stylistic devices; antithesis, apostrophe, hyperbole, metaphor, onomatopoeia, and personification. Besides these devices, the study also focuses on graphological and national aspects that play an essential role in the advertising language.
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Keyword:
10800; Advertising; creativity; figurative language; language use; linguistic analysis; Linguistics; Linguistik; Literatur; Literature; Literaturwissenschaft; media; rhetoric and criticism; Rhetorik; Science of Literature; Sprachwissenschaft; stylistic analysis
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URL: https://doi.org/10.15655/mw/2020/11092020
https://www.ssoar.info/ssoar/handle/document/74103
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Native and Non-native English-speaking Doctoral Students' Strategies to Understand Idiomatics in Comics and Comic Strips
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In: Graduate Theses and Dissertations (2021)
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Can figures persuade? Zeugma as a figure of persuasion in Latin
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Short, WM. - : Cambridge University Press/Classical Association, 2021
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"Socializing is my favourite": Analyzing the interplay between shyness, verbal irony use, and stereotype perception
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Modes of Metaphor and Me: The Role Shyness Plays in the Interpretation of Visual and Verbal Metaphors
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Linguistic characteristics of slogans as integral components in commercial and social advertising ; Лінгвістичні характеристики слоганів як невід’ємних компонентів у соціальних і комерційних рекламах
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In: Image of the modern pedagogue; No. 2(197) (2021): Management of change in education; 52-58 ; Wizerunek współczesnego pedagoga; Nr 2(197) (2021): Управління змінами в освіті; 52-58 ; Імідж сучасного педагога; № 2(197) (2021): Управління змінами в освіті; 52-58 ; 2522-9729 ; 10.33272/2522-9729-2021-2(197) (2021)
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Zur Interaktion von materiellem und idiomatischem Bild in deutschen Printwerbungen
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In: ISSN: 1899-0983 ; tekst y diskurs ; https://hal-univ-lyon3.archives-ouvertes.fr/hal-03103476 ; tekst y diskurs, 2020, 13, pp.235-251 ; http://tekst-dyskurs.eu/index.php/de/ausgaben/heft-13-2020/128-artykul-do-zeszytu-41 (2020)
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Проект «Монгольско-русско-якутский словарь»: общая концепция, проблемы и перспективы ... : The Project “Mongolian-Russian-Yakut Dictionary”: General Concept, Basic Principles and Prospects ...
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