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A comparative Study of the Teaching of Chinese and Swahili Credit Courses at Burundi University
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In: Chinese Language Teaching Methodology and Technology (2021)
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Creating a multilingual MOOC content for information literacy: a workflow
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In: Botte, Alexander [Hrsg.]; Libbrecht, Paul [Hrsg.]; Rittberger, Marc [Hrsg.]: Learning Information Literacy across the Globe. Frankfurt am Main, May 10th 2019. Frankfurt am Main : DIPF 2021, S. 114-128 (2021)
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A Phenomenological Study of the Factors that Motivate Black Students' Enrollment in Advanced Placement Courses
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In: Doctoral Dissertations and Projects (2021)
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Annual statewide report on language acquisition for deaf and hard of hearing and deafblind students 0-8 years of age
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Exploring communication patterns in Massive Open Online Courses
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FEATURES OF THE FUNCTIONING OF THE ONLINE EDUCATION MARKET IN THE WORLD AND IN UKRAINE ; ОСОБЛИВОСТІ ФУНКЦІОНУВАННЯ РИНКУ ОНЛАЙН-ОСВІТИ У СВІТІ ТА В УКРАЇНІ
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In: The Economic Discourse; No. 3 (2020); 16-27 ; Економічний дискурс; № 3 (2020); 16-27 ; 2410-7476 ; 2410-0919 ; 10.36742/2410-0919-2020-3 (2021)
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Supporting students’ academic literacies in post-COVID-19 times: Developing digital videos to develop students’ critical academic reading practices
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In: Journal of University Teaching & Learning Practice (2021)
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The application and influence of TPR teaching methods in online English enlightenment courses for children ages two to eight
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Research on the Ideological and Political Education in College Foreign Language Courses From the Cross-Cultural Perspective
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In: Studies in Literature and Language; Vol 23, No 3 (2021): Studies in Literature and Language; 29-33 ; 1923-1563 ; 1923-1555 (2021)
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Online Instructor Transformational Leadership and Student Engagement in Higher Education: A Literature Review
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In: Cross-Cultural Communication; Vol 17, No 2 (2021): Cross-Cultural Communication; 8-18 ; 1923-6700 ; 1712-8358 (2021)
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| 11 |
eLearning 4.0 as a Sustainability Strategy for Generation Z Language Learners: Applied Linguistics of Second Language Acquisition in Younger Adults
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In: Societies ; Volume 10 ; Issue 2 (2020)
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| 12 |
SOCIO-LINGUISTIC POTENTIAL OF GERMAN-SPEAKING ADVERTISING IN THE PROCESS OF FORMATION OF UNIVERSITY STUDENTS’ FOREIGN LANGUAGE COMPETENCE
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In: "Zhytomyr Ivan Franko state university journal. Pedagogical sciences"; № 2(101) (2020); 53-61 ; Czasopismo Żytomierskiego Państwowego Uniwersytetu imienia Iwana Franki; № 2(101) (2020); 53-61 ; Вестник Житомирского государственного университета имени Ивана Франко. Педагогические науки; № 2(101) (2020); 53-61 ; Вісник Житомирського державного університету імені Івана Франка. Педагогічні науки; № 2(101) (2020); 53-61 ; 2664-0155 ; 2663-6387 (2020)
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Abstract:
The article considers the educational possibilities of German-language advertising in the context of its socio-linguistic potential. The method of analysis and synthesis highlights the social information in the advertising content. Advertising is regarded in its close connection to the representation of cultural values as the strengths and advantages of a separate nation. Also, advertising is identified as a powerful socio-linguistic tool that makes it possible to follow both the constant changes in the lexical content of the language, and its cultural and regional features.In the comparative aspect, significant differences in the advertising lexical content of various German-speaking countries are revealed. Linguistic differences are observed in different spheres of human life, but are especially distinguished and traced in the food industry, which requires special attention from the teacher during the educational process. The growing role of neologisms in advertising, mostly words of international use of British and American origin, is considered to be a sign of the current level of development of the German language and is a consequence of the processes of globalization in the global society. Special attention has been paid to the diversity of lexical content in advertising with its aim to attract consumers’ attention, in particular the usage of phraseological units, rhetorical questions, lexical and phonetic repetitions, contrast words, etc. Being important for the teaching process advertising style reveals connections with separate grammatical themes (present tense ‘Prἃsens’ in the sense of future tense, imperative mood, interrogative sentences ‘Fragesἃtze’). These features of German-language advertising allow us to consider it as a multifunctional language content, which combines the latest language trends (neologisms) and long-known lexical constructions (phraseological units), as well as a powerful socio-cultural potential. The latter is predetermined by the need to support advertising content with the historical achievements and facts. In view of the above mentioned we have come to the conclusion as for the wide educational opportunities of advertising in the process of mastering the German language and as for the need to include it in educational materials during practical classes and some special socio-linguistics training courses. In order to confirm this assumption, we conducted a pedagogical experiment in two student groups: in the control group, where the course on socio-linguistics of German-speaking countries was taught traditionally, and in the experimental group, where specially selected German-language advertising content was used. Special final testing at the end of the experiment revealed effectiveness and greater practical value in the innovative approach.
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Keyword:
advertising content; educational opportunities of advertising; foreign language competence; German-language advertising; institutions of higher education; socio-linguistic potential of advertising; special linguistic courses; students
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URL: http://pedagogy.visnyk.zu.edu.ua/article/view/213032
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| 13 |
SOCIO-LINGUISTIC POTENTIAL OF GERMAN-SPEAKING ADVERTISING IN THE PROCESS OF FORMATION OF UNIVERSITY STUDENTS’ FOREIGN LANGUAGE COMPETENCE
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In: "Zhytomyr Ivan Franko state university journal. Pedagogical sciences"; № 2(101) (2020); 53-61 ; Czasopismo Żytomierskiego Państwowego Uniwersytetu imienia Iwana Franki; № 2(101) (2020); 53-61 ; Вестник Житомирского государственного университета имени Ивана Франко. Педагогические науки; № 2(101) (2020); 53-61 ; Вісник Житомирського державного університету імені Івана Франка. Педагогічні науки; № 2(101) (2020); 53-61 ; 2664-0155 ; 2663-6387 (2020)
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| 14 |
ASSESSMENT IN AN ONLINE TEACHER DEVELOPMENT COURSE ; AVALIAÇÃO EM CURSO A DISTÂNCIA DE FORMAÇÃO DE PROFESSORES
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In: Intercâmbio. Revista do Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem. ISSN 2237-759X; v. 45 (2020): Tecnologias, mídias e EaD na era global-digital ; 2237-759X ; 1413-4055 (2020)
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| 15 |
Writing & Linguistics News
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In: Writing & Linguistics News (2019)
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A formação humana integral nos cursos superiores de Tecnologia em Processos Gerenciais : uma proposta para construção e revisão de projetos pedagógicos
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| 17 |
Selling a dream? Information asymmetry and integrity within promotional literature for popular music courses
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In: 3 ; 2 ; 225 ; 243 (2019)
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| 18 |
Instructional design to “train the trainers”: the start@unito project at the university of Turin
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| 19 |
Content interaction in online university courses: the start@unito project
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| 20 |
Access and Success in Rigorous Math Courses: English Learners and Reclassified Students in High School
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In: Ed.D. Dissertations in Leadership for Educational Justice (2019)
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