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'What if [your] boyfriend was a foreigner?' Romance, gender and second language learning in an edutainment context
Kennett, Belinda; Jackson, Lachlan R.. - : A L C Press, 2014
Abstract: Language edutainment involves the utilization of various forms of technology in the teaching and learning of languages. One such form recently to have emerged is the ‘What if [your] boyfriend was a foreigner?’ iPhone app. This ‘iBoyfriend’ app is marketed to Japanese female learners as a tool for learning English conversation through the alluring context of romance with three virtual foreign boyfriends. In this paper we question the pedagogical value of the app and the cultural representations of women and the virtual boyfriends in the storylines. This form of language edutainment is predicated on problematic discourses of native speakers, foreign language learning, gender, and Japanese cultural identity. Finally, the app is shown to be indexical of the localized meanings with which English can be ascribed in particular cultural contexts.
Keyword: 1203 Language and Linguistics; 3310 Linguistics and Language; Akogare; Edutainment; Eikaiwa; English in Japan; Language desire; Romance
URL: https://espace.library.uq.edu.au/view/UQ:333577
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2
Philip Seargeant (ed.): English in Japan in the Era of Globalization, Basingstoke, Palgrave Macmillan, 2011; X + 208 pp. [Rezension]
In: Discourse & society. - London [u.a.] : Sage 23 (2012) 4, 456-458
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OLC Linguistik
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3
Book review: Patrick Kiernan, Narrative Identity in English Language Teaching: Exploring Teacher Interviews in Japanese and English. Hampshire: Palgrave Macmillan, 2010. xvii + 214 pp
In: Discourse & society. - London [u.a.] : Sage 22 (2011) 3, 362-364
OLC Linguistik
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4
"Daddy, Nani Itteru No?" Native English-Speaking Fathers and Bilingual Childrearing in Intermarried Families in Japan
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