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1	РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
	Курбанов Элбек Элмуродович. - : Academic research in educational sciences, 2022
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2	Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
	Grewal, Gurinder. - : Open Science Framework, 2022
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3	LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
	Kizi, Shoisayeva Dilkhumora Shojalil. - : Zenodo, 2022
	Abstract: Abstract. The article explores advertising appeal as a special genre and rhetorical phenomenon. Advertising text is a communicative unit with a special structural and semantic organization. The objectives of the study are to identify the compositional, linguistic and rhetorical parameters of this text, as well as to study the impact on the mass addressee using cognitive, pragmatic and rhetorical strategies, tactics and techniques. ...
	Keyword: Key words linguistic, rhetorical, compositional features of advertising texts; speech strategies, tactics, techniques.
	URL: https://dx.doi.org/10.5281/zenodo.5940252 https://zenodo.org/record/5940252
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4	LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ...
	Kizi, Shoisayeva Dilkhumora Shojalil. - : Zenodo, 2022
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5	Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
	Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
	In: 18 ; Literalität und Liminalität ; 320 (2022)
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6	El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content
	Leal Abad, Elena
	In: Pragmalingüística, (29), 227-244 (2022)
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7	Deixis de interfaz o cómo mejorar la redacción publicitaria en internet ; Deixis of interface or how to improve advertising writing on the Internet
	Pallarés Maiques, Majo. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2022
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8	COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries
	Нефёдова, Л. А.; Sotnikova, Е.; Nefedova, L.. - : Уральский федеральный университет, 2022
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9	Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China
	Вепрева, И. Т.; Vepreva, I.. - : Уральский федеральный университет, 2022
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10	Representações de masculinidades nas campanhas de perfume Calvin Klein ; Male representations in calvin klein perfume campaigns
	Reinke, Carlos Augusto; Silva, André Luiz dos Santos; Schemes, Claudia. - 2022
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11	Argumentación y tabú en publicidad
	Ventura, Daniela; Sabina de la Maza, Cristina
	In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022)
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12	A Memetic Analysis of Advertising Language
	ZHAO, Jingkun
	In: Cross-Cultural Communication; Vol 18, No 1 (2022): Cross-Cultural Communication; 1-8 ; 1923-6700 ; 1712-8358 (2022)
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13	The dynamics of persuasion : communication and attitudes in the twenty-first century
	Perloff, Richard M.. - London : Routledge, 2021
	BLLDB
	UB Frankfurt Linguistik
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14	Making Connections: Marketing Ideas for Interpreters
	McDermott, Steve
	In: MDS/BAS 495 Undergraduate Capstone Projects (2021)
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15	Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire.
	Morillon, Isabelle. - : HAL CCSD, 2021
	In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021)
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16	Brand conversation: Linguistic practices on social media in the light of face-work theory
	Andriuzzi, Andria; Michel, Géraldine
	In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
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17	Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work
	Andriuzzi, Andria; Michel, Géraldine
	In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021)
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18	#publicitésociétale: quand le numérique devient un outil de sensibilisation
	Gallo, Elena
	In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021)
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19	ЛИНГВИСТИЧЕСКИЕ АСПЕКТЫ РЕПРЕЗЕНТАЦИИ ГЕНДЕРА В ПЕЧАТНОЙ РЕКЛАМЕ ... : LINGUISTIC ASPECTS OF GENDER REPRESENTATION IN PRINT ADVERTISING ...
	Н.Ф. Крылова; О. Никурадзе. - : Мир науки, культуры, образования, 2021
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20	РУССКОЯЗЫЧНАЯ РЕКЛАМА КАК ЛИНГВОДИДАКТИЧЕСКИЙ МАТЕРИАЛ В ПРЕПОДАВАНИИ РКИ ... : RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE ...
	А.В. Бровина. - : Мир науки, культуры, образования, 2021
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