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1
The impact of hyperlinks, skim reading and perceived importance when reading on the web
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2
The impact of skim reading and navigation when reading hyperlinks on the web
In: PLoS One (2020)
Abstract: It has been shown that readers spend a great deal of time skim reading on the Web and that this type of reading can affect lexical processing of words. Across two experiments, we utilised eye tracking methodology to explore how hyperlinks and navigating webpages affect reading behaviour. In Experiment 1, participants read static Webpages either for comprehension or whilst skim reading, while in Experiment 2, participants additionally read through a navigable Web environment. Embedded target words were either hyperlinks or not and were either high-frequency or low-frequency words. Results from Experiment 1 show that while readers lexically process both linked and unlinked words when reading for comprehension, readers only fully lexically process linked words when skim reading, as was evidenced by a frequency effect that was absent for the unlinked words. They did fully lexically process both linked and unlinked words when reading for comprehension. In Experiment 2, which allowed for navigating, readers only fully lexically processed linked words compared to unlinked words, regardless of whether they were skim reading or reading for comprehension. We suggest that readers engage in an efficient reading strategy where they attempt to minimise comprehension loss while maintaining a high reading speed. Readers use hyperlinks as markers to suggest important information and use them to navigate through the text in an efficient and effective way. The task of reading on the Web causes readers to lexically process words in a markedly different way from typical reading experiments.
Keyword: Research Article
URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7497986/
https://doi.org/10.1371/journal.pone.0239134
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3
The Impact of skim reading and navigation when reading hyperlinks on the web
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4
The impact of hyperlinks on reading text
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5
Patterns of sculptural hypertext in location based narratives
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6
An investigation into the use of logical and rhetorical tactics within eristic argumentation on the social web
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7
Towards modelling dialectic and eristic argumentation on the social web
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8
Canyons, deltas and plains: towards a unified sculptural model of location-based hypertext
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9
Measuring Narrative Cohesion: A Five Variables Approach
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10
Mind the Semantic Gap
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11
Automatic Ontology-Based Knowledge Extraction from Web Documents
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12
Automatic ontology-based knowledge extraction from web documents
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