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Vocal size exaggeration may have contributed to the origins of vocalic complexity
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In: ISSN: 0962-8436 ; EISSN: 1471-2970 ; Philosophical Transactions of the Royal Society B: Biological Sciences ; https://hal.archives-ouvertes.fr/hal-03501105 ; Philosophical Transactions of the Royal Society B: Biological Sciences, Royal Society, The, 2022, 377 (1841), ⟨10.1098/rstb.2020.0401⟩ (2022)
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СӨЙЛЕУ КОММУНИКАЦИЯСЫ – АДАМДАРДЫҢ ҚАРЫМ-ҚАТЫНАС ӘРЕКЕТІНІҢ КӨРІНІСІ ...
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КОМПЕТЕНЦИЯ В ОБЛАСТИ ПРЕПОДАВАНИЯ АНГЛИЙСКОГО ЯЗЫКА И МЕЖКУЛЬТУРНОЙ КОММУНИКАЦИИ ... : COMPETENCE IN TEACHING ENGLISH AND INTERCULTURAL COMMUNICATION ...
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ЎЗБЕК ВА ИНГЛИЗ ТИЛЛАРИДА СЕН/СИЗ МУРОЖААТ ШАКЛЛАРИ ВА ЛИНГВОМАДАНИЙ ХУСУСИЯТЛАРИ ... : UZBEK AND ENGLISH TYPES OF APPEALING SEN-YOU / SIZYOU FORMS AND LINGUCULTURAL PECULIARITIES ...
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New perspectives, theory, method, and practice: Qualitative research and innovation in speech-language pathology
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In: Research outputs 2022 to 2026 (2022)
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An aphasia research agenda – a consensus statement from the collaboration of aphasia trialists
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In: Research outputs 2014 to 2021 (2022)
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Perspectives of Special Educators and Paraprofessionals on Person-centered Planning Tools for People who use AAC
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In: Student Research Symposium (2022)
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Psycholinguistic factors of formation associative perception of the brand ...
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Abstract:
Objective. It is determined that the relevance of the study lies in the influence of psycholinguistic factors on the formation of correct associative perception of the brand, its exact icons, which improves the management of consumer behavior and increase the overall efficiency and competitiveness of the brand. It is established that the object of research – speech communication of a brand – is a complex system of internal and external (identification) elements, the integration of which ensures long–term success of brands. The problem of interdisciplinary research of branding at the junction of marketing and psycholinguistics, the solution of which requires the joint efforts of specialists in relevant fields, is outlined. Based on the analysis of modern research, the novelty of the work is substantiated, which consists in the applied application of psycholinguistic tools for the formation of the correct associative perception of the brand. The aim of the study is to clarify the specifics of speech ...
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Keyword:
associative perception; brand; brand image; branding; identity; speech communication; sycholinguistic factors
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URL: https://dx.doi.org/10.5281/zenodo.6090164 https://zenodo.org/record/6090164
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Psycholinguistic factors of formation associative perception of the brand ...
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ANTHROPODCENTRIC STUDY OF INTERCULTURAL COMMUNICATION IN SPEECH ETIQUETTE ...
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ANTHROPODCENTRIC STUDY OF INTERCULTURAL COMMUNICATION IN SPEECH ETIQUETTE ...
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Communication and motor abilities in CAS (Iuzzini-Seigel et al., 2022) ...
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Communication and motor abilities in CAS (Iuzzini-Seigel et al., 2022) ...
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Review on multichannel emotion perception in ASD (Zhang et al., 2022) ...
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Review on multichannel emotion perception in ASD (Zhang et al., 2022) ...
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IN ENGLISH LESSONS, METHODS FOR IMPROVING SPEAKING SKILLS ...
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IN ENGLISH LESSONS, METHODS FOR IMPROVING SPEAKING SKILLS ...
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The 'real-life' benefit of hearing preservation cochlear implantation in the paediatric population ...
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Enhancing Communication Reliability from the Semantic Level under Low SNR
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In: Electronics; Volume 11; Issue 9; Pages: 1358 (2022)
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