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РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ...
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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
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In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
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ПОДХОДЫ К ОПРЕДЕЛЕНИЮ ПОНЯТИЯ РЕЧЕВОГО ЖАНРА В РУССКОЙ И КИТАЙСКОЙ ЛИНГВИСТИКЕ ... : APPROACHES TO DEFINITION OF THE CONCEPT OF SPEECH GENRE IN RUSSIAN AND CHINESE LINGUISTICS ...
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Сунь Бовэнь. - : Мир науки, культуры, образования, 2022
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Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain
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In: Cabrejas-Peñuelas, A.B.(2022). Transitivity and Evaluation in American and Spanish Parliamentary discourse: the 2015 State of the Union Address in the US vs. the 2015 State of the Nation Address in Spain. Critical Discourse Studies (2022)
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Abstract:
The present study explores the interplay of evaluation and transitivity in an American and Spanish parliamentary debate by President Obama and PM Rajoy aiming at legitimizing their actions and at convincing candidates to vote for them in the upcoming elections. A further objective is to investigate whether the transitivity and appraisal analyses illustrate the politicians’ ideological positions. Within the general framework of Systemic Functional Linguistics (SFL), we use the results obtained for Appraisal following Martin and White’s appraisal scheme [Cabrejas-Peñuelas, A. B. (2020). Metaphor, metonymy and evaluation as political devices in American and Spanish parliamentary political discourse. Ibérica, 40, 75–99] and add a study of the interplay with transitivity [Halliday, M. A. K., & Matthiessen, C. M. I. M. (2014). Halliday’s introduction to functional grammar. Routledge]. The results reveal that both politicians used transitivity differently: Obama used mental desiderative processes for expressing desires and showed the active role of ‘us’ to bring about positive changes. In contrast, Rajoy preferred relational, verbal and existential processes. These contribute to his particular picture of reality, which is ideological in nature. Also, the results show that evaluation and transitivity were used as an ideological tool for persuasion and legitimization of the politicians’ economic decisions.
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Keyword:
evaluation; parliamentary speech; persuasion; political language; political speech; Transitivity; UNESCO::LINGÜÍSTICA
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URL: https://hdl.handle.net/10550/81847
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THE INFLUENCE OF LINGUISTIC STYLE: A MATCHED-GUISE EXPERIMENT ASSESSING THE EFFECTS OF SOURCE ACCENT, ARGUMENT QUALITY, AND ISSUE INVOLVEMENT ON PERSUASION
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In: Theses and Dissertations--Communication (2022)
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Opinion Writing of Native Spanish and Native English Speakers in College Developmental Education Courses
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МОТИВАЦИОННЫЕ ОСОБЕННОСТИ РЕКЛАМНОГО ТЕКСТА ... : MOTIVATIONAL FEATURES OF AN ADVERTISING TEXT ...
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СРЕДСТВА РЕЧЕВОГО ВОЗДЕЙСТВИЯ В ПРЕДВЫБОРНОЙ РЕЧИ Д. ТРАМПА ... : MEANS OF PERSUASION IN THE ELECTION SPEECH OF DONALD TRUMP ...
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Объективация эстетического мотива в рекламных текстах ... : Aesthetic motive realization in advertising texts ...
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Textproduktion von schwach schreibenden Jugendlichen. Eine empirische Studie zum Schreibprozess im Kontext des persuasiven Argumentierens
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Lindauer, Nadja. - : Waxmann, 2021. : Münster, 2021. : New York, 2021. : pedocs-Dokumentenserver/DIPF, 2021
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In: Münster ; New York : Waxmann 2021, 306 S. - (Sprachliche Bildung – Studien; 9) (2021)
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A SEMIOTIC PERIPHERY THEORY OF INFLUENCE: FOUNDATION AND PRACTICE
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Language Mixing as a Persuasive Strategy in Oxford, MS Bodley 649. Medieval Worlds|Movement and Mobility & Ideologies of Translation, III - Volume 13. 2021 medieval worlds Volume 13. 2021| [<Journal>]
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: oeaw
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In: http://hw.oeaw.ac.at/8982-4 (2021)
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Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
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Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku ...
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Cultural Variance in Reception and Interpretation of Social Media COVID-19 Disinformation in French-Speaking Regions
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In: International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12624 (2021)
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Persuasion Strategies in Misinformation-containing Weibo Posts
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