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Image-centric practices on Instagram: Subtle shifts in footing.
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Caple, H. - : Routledge, 2020. : London, 2020
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Using Kaleidographic to visualize multimodal relations within and across texts
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Analyzing the multimodal expression of thoughts and feelings in social media posts
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Visualizing corpus-assisted multimodal discourse analysis: Principles and limitations
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News values in Australia Day reporting: a social semiotic approach
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Introducing Kaleidographic: A new visualization tool for multimodal discourse analysis
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Visualising Multimodal Discourse Analysis using Kaleidographic: A Case Study of Discursive News Values Analysis in Most Shared News
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Introducing a new topology for (multimodal) discourse analysis. ; Transforming Contexts. Papers from the 44th International Systemic Functional Congress
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Assessing the multimodal construction of public sentiment on social media
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Abstract:
This paper examines discourses about politicians and their parties/polices during the 2016 Australian federal election that emerged on the photo-sharing social media site, Instagram, as expressed through both verbal and visual semiotic resources. The dataset consists of 92 Instagram posts that made use of the discourse tagging hashtag #dogsatpollingstations, and which were posted on this social media site on 2 July 2016 (the day of the federal election). The paper focuses on qualitative multimodal discourse analysis of this relatively small #dogsatpollingstations dataset, in order to demonstrate the multisemiotic affiliative and distancing strategies that were put to use as Instagrammers (people who post content to Instagram) convened with each other around the federal election. The analysis combines corpus linguistic methods (examining word frequency and concordances) with multimodal discourse analysis (following van Leeuwen 2008; Kress and van Leeuwen 2006) and as such is an example of CAMDA, corpus-assisted multimodal discourse analysis (Bednarek and Caple 2014: 151). The findings not only show that Instagram, like other social media, functions as a barometer of public sentiment, but also demonstrate the sophisticated ways in which such public sentiment is expressed multimodally.
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Keyword:
Affiliation; Australian federal election; CAMDA: Corpus assisted multimodal discourse analysis; Instagram; visual-verbal relations
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URL: http://handle.unsw.edu.au/1959.4/unsworks_56356
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How can computer-based methods help researchers to investigate news values in large datasets? A corpus linguistic study of the construction of newsworthiness in the reporting on Hurricane Katrina
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