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Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
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In: 18 ; Literalität und Liminalität ; 320 (2022)
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Spanish Tipsters and the Millennial and Centennial Generations in the Scenario of a Pandemic
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In: Media and Communication ; 10 ; 1 ; 286-296 ; New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations (2022)
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Gegen die Öffentlichkeit: Alternative Nachrichtenmedien im deutschsprachigen Raum
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Schwaiger, Lisa. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022
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In: 46 ; Digitale Gesellschaft ; 327 (2022)
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The Role of Media and Communication in Reducing Uncertainty During the Syria War
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In: Media and Communication ; 9 ; 4 ; 297-308 ; Ten Years after the Arab Uprisings: Beyond Media and Liberation (2022)
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Vaccine Hesitancy and the Cultural Politics of Trust in the Dengvaxia Controversy: A Critical Discourse-Ethnographic Study of Online News Content, Producers, and Audiences
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In: ASEAS - Austrian Journal of South-East Asian Studies ; 13 ; 2 ; 1-8 (2021)
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Critical Discourse Analysis of Selected Newspaper Articles Addressing the Chapel Hill Shooting Incident
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In: Media Watch ; 11 ; 1 ; 21-34 (2021)
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The Threat and Fear of War: The State and Politics in American Mass Media
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In: Media Watch ; 11 ; 3 ; 439-446 (2021)
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Literaturrezeption und Leseverhalten bei den Deutschen in der Sowjetunion
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In: 8 ; Arbeitsberichte Forschungsprojekt "Deutsche in der Sowjet-Gesellschaft" ; 20 (2021)
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News media performance evaluated by national audiences: how media environments and user preferences matter
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In: Media and Communication ; 8 ; 3 ; 321-334 ; Media Performance in Times of Media Change (2020)
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Audience-based indicators for news media performance: a conceptual framework and findings from Germany
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In: Media and Communication ; 8 ; 3 ; 293-303 ; Media performance in times of media change (2020)
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Abstract:
Many attempts to conceptualize and to assess the performance of media systems or single news media outlets focus on the “supply side” of public communication, operationalized as characteristics of the news content and the form of presentation. These characteristics indicate the potential performance of news media; they are a necessary but not a sufficient condition for media performance. In order to assess the actual performance of news media we need to know what kind of audiences they reach, how they fulfil their users’ news-related interests and needs, and how they contribute to their users’ perceptions of the news environment. In this article, we propose a conceptual framework for the definition of audience-based indicators for news media performance. We apply this framework to data gathered as part of the 2019 Reuters Institute Digital News Survey for Germany. We compare 42 news media, both online and offline, in regard to their reach in different parts of the population, and to their audiences’ interest in news and politics, their trust in media, and their perceptions of the overall performance of German news media. The findings underline that news media performance is a multidimensional concept and that there are different ways in which news media can perform. Furthermore, the particular type of media, technically or organizationally, still matters when it comes to audiences’ expectations and perceived functions.
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Keyword:
audience; Bewertung; confidence; electronic Media; elektronische Medien; evaluation; Impact Research; Interactive; interaktive; journalism; Journalismus,Verlagswesen; media; media performance; Medien; Nachrichten; neue Medien; new media; news; News media; Nutzung; Öffentlichkeit; Publikum; publishing; Publizistische Medien; Recipient Research; Rezipientenforschung; the public; utilization; Vertrauen; Wirkungsforschung
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URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/3191 https://www.ssoar.info/ssoar/handle/document/70381 https://doi.org/10.17645/mac.v8i3.3191
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Automated Journalism: A Meta-Analysis of Readers’ Perceptions of Human-Written in Comparison to Automated News
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In: Media and Communication ; 8 ; 3 ; 50-59 ; Algorithms and Journalism: Exploring (Re)Configurations (2020)
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Beyond Filter Bubbles and Echo Chambers: The Integrative Potential of the Internet
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In: 5 ; Digital Communication Research ; 246 (2019)
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Mobilkommunikation in Werbebildern: Kommunikations- und Mediengeschichte zwischen Komplexität und Vereinfachung
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In: Neue Komplexitäten für Kommunikationsforschung und Medienanalyse: Analytische Zugänge und empirische Studien ; 4 ; Digital Communication Research ; 99-136 (2018)
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Geschlechterdarstellungen in Bilderbüchern - eine empirische Analyse
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In: GENDER - Zeitschrift für Geschlecht, Kultur und Gesellschaft ; 8 ; 3 ; 61-80 ; Gemachte Verhältnisse: Forschungsperspektiven auf Kindheit, Jugend und Geschlecht (2018)
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L'allaitement maternel: analyse sémiotique et approche éducommunicationnelle
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In: ESSACHESS - Journal for Communication Studies ; 8 ; 2 ; 165-180 ; The alimentary and gustative imaginary (2016)
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Neue Ergebnisse der Massenkommunikationsforschung zur Entwicklung der Mediennutzung bei jungen Werktätigen: Informationen über ausgewählte Ergebnisse der Zentralen Intervallstudie des ZIJ 1976-1980
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In: 7 (2014)
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Funktion und Zusammenwirken der Massenmedien bei der ideologischen Erziehung Jugendlicher: Zusatzbericht: Leser "Junge Welt"
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In: 52 (2014)
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Die Bildung sozialistischer Einstellungen durch die Tageszeitung Junge Welt: Probleme und Ergebnisse einer Zeitungswirkungsforschung
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In: 29 (2014)
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