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An Onomastic Banquet of Intercultural Relations ; Практики именования в межкультурном аспекте
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For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours
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In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021)
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НЕЙМИНГОВАЯ ТЕХНОЛОГИЯ: ФУНКЦИИ ИНФОРМАТИВНОСТИ, КОММУНИКАТИВНОЙ РЕЗУЛЬТАТИВНОСТИ И РЕЧЕВОГО ВОЗДЕЙСТВИЯ НЕЙМОВ ...
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La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture
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Tonti, Michela (orcid:0000-0002-8260-0207). - : Peter Lang, 2019. : country:BE, 2019. : place:Bruxelles, 2019
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Abstract:
The brand name Ladurée, an icon of the refinement of French gastronomy has always remained in the public eye and released meanings that are culturally shared and transversal to all the social groups in a community. This community goes beyond the French borders within the growing internationalization of the brand and of all brands in general terms. The cultural implicit that is hidden in everyday social interactions will be studied starting from lexicultural exploitation and cultural categorization as conceived by R. Galisson about the most common brand names. A systematic examination of the occurrences of the name Ladurée was conducted from the Araneum corpus to take a snapshot of the situation of the speakers on the Web. ; Le nom de marque Ladurée, icône du raffinement de la gastronomie française, est convoqué ici afin de dégager des signifiés qui sont culturellement partagés et transversaux à tous les groupes sociaux d’une communauté qui dépasse de plus en plus les frontières hexagonales au vu de l’internationalisation grandissante de la marque et des marques en général. L’implicite culturel qui se cache au quotidien dans les interactions sociales sera étudié en prenant comme point d’ancrage l’exploitation lexiculturelle et la catégorisation culturelle telles qu’elles ont été conçues par R. Galisson à propos des noms de marque les plus courants. Un dépouillement systématique des occurrences du nom Ladurée a été mené à partir du corpus Araneum pour donner voix aux parlants qui occupent l’espace de la Toile.
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Keyword:
anthropological culture; corpus issus du web; cultural implicit; culture générationnelle; culture ordinaire; culture urbaine. Brand names; generational culture; implicite culturel; Noms de marque; Settore L-LIN/04 - Lingua e Traduzione - Lingua Francese; urban culture; web-based corpus
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URL: http://hdl.handle.net/10446/206148
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To blend so as to brand: a study of trademarks and brand names
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In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019)
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Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns?
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017)
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I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions
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In: Doctoral Dissertations (2016)
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Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues
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Художественный универсум Стивена Кинга: имена собственные как средство создания достоверной реальности
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РАБКИНА НАДЕЖДА ВЛАДИМИРОВНА. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет», 2015
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Sound Effects: Age, Gender, and Sound Symbolism in American English
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In: Student Research Symposium (2015)
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Effects of typographic variables on attitude measures in reading bilingual brands
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In: Graduate Theses and Dissertations (2014)
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La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review
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