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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5...145 Hits 1 – 20 of 2.881 1 РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ... Курбанов Элбек Элмуродович. - : Academic research in educational sciences, 2022 BASE Show details 2 Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ... Grewal, Gurinder. - : Open Science Framework, 2022 BASE Show details 3 LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ... Kizi, Shoisayeva Dilkhumora Shojalil. - : Zenodo, 2022 BASE Show details 4 LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ... Kizi, Shoisayeva Dilkhumora Shojalil. - : Zenodo, 2022 BASE Show details 5 Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022 In: 18 ; Literalität und Liminalität ; 320 (2022) BASE Show details 6 El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content Leal Abad, Elena In: Pragmalingüística, (29), 227-244 (2022) BASE Show details 7 Deixis de interfaz o cómo mejorar la redacción publicitaria en internet ; Deixis of interface or how to improve advertising writing on the Internet Pallarés Maiques, Majo. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2022 BASE Show details 8 COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries Нефёдова, Л. А.; Sotnikova, Е.; Nefedova, L.. - : Уральский федеральный университет, 2022 BASE Show details 9 Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China Вепрева, И. Т.; Vepreva, I.. - : Уральский федеральный университет, 2022 BASE Show details 10 Representações de masculinidades nas campanhas de perfume Calvin Klein ; Male representations in calvin klein perfume campaigns Reinke, Carlos Augusto; Silva, André Luiz dos Santos; Schemes, Claudia. - 2022 BASE Show details 11 Argumentación y tabú en publicidad Ventura, Daniela; Sabina de la Maza, Cristina In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022) BASE Show details 12 A Memetic Analysis of Advertising Language ZHAO, Jingkun In: Cross-Cultural Communication; Vol 18, No 1 (2022): Cross-Cultural Communication; 1-8 ; 1923-6700 ; 1712-8358 (2022) BASE Show details 13 The dynamics of persuasion : communication and attitudes in the twenty-first century Perloff, Richard M.. - London : Routledge, 2021 BLLDB UB Frankfurt Linguistik Show details 14 Making Connections: Marketing Ideas for Interpreters McDermott, Steve In: MDS/BAS 495 Undergraduate Capstone Projects (2021) BASE Show details 15 Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire. Morillon, Isabelle. - : HAL CCSD, 2021 In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021) BASE Show details 16 Brand conversation: Linguistic practices on social media in the light of face-work theory Andriuzzi, Andria; Michel, Géraldine In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021) Abstract: International audience ; The rise of social media has resulted in brand-consumer interaction and more frequent conversations between consumers and brand representatives. To better understand how this "brand conversation" occurs, our research employs face-work theory and explores ambivalent consumer perceptions towards brand linguistic practices. Specifically, our results show how "threatening" messages (according to face-work theory) can be accepted by consumers, while "flattering" messages can be rejected. These paradoxical situations can be explained by brand relationships and the commercial and symbolic brand status. By identifying the specific features of brand-consumer interactions in the light of face-work, we propose a decision-making tool for brand management and community management practices. Keyword: [SHS.GESTION]Humanities and Social Sciences/Business administration; [SHS]Humanities and Social Sciences; brands; conversation; digital; face-work; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising; norms; social media URL: https://hal.archives-ouvertes.fr/hal-03049134/document https://doi.org/10.1177/2051570720974511 https://hal.archives-ouvertes.fr/hal-03049134 https://hal.archives-ouvertes.fr/hal-03049134/file/andriuzzi_michel-brand_conversation.pdf BASE Hide details 17 Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work Andriuzzi, Andria; Michel, Géraldine In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021) BASE Show details 18 #publicitésociétale: quand le numérique devient un outil de sensibilisation Gallo, Elena In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021) BASE Show details 19 ЛИНГВИСТИЧЕСКИЕ АСПЕКТЫ РЕПРЕЗЕНТАЦИИ ГЕНДЕРА В ПЕЧАТНОЙ РЕКЛАМЕ ... : LINGUISTIC ASPECTS OF GENDER REPRESENTATION IN PRINT ADVERTISING ... Н.Ф. Крылова; О. Никурадзе. - : Мир науки, культуры, образования, 2021 BASE Show details 20 РУССКОЯЗЫЧНАЯ РЕКЛАМА КАК ЛИНГВОДИДАКТИЧЕСКИЙ МАТЕРИАЛ В ПРЕПОДАВАНИИ РКИ ... : RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE ... А.В. Бровина. - : Мир науки, культуры, образования, 2021 BASE Show details Page: 1 2 3 4 5...145

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