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Named into being? Language questions and the politics of Scots in the 2011 census in Scotland
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Awkward questions:language issues in the 2011 census in England
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‘English a foreign tongue’:The 2011 Census in England and the misunderstanding of multilingualism
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Iconicity, attribution and branding in orthography
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Abstract:
This paper discusses three processes relating to the social meaning of scripts and orthographies, all of which are potentially mediated by the role of script-as-image. One of these processes, iconisation, was introduced to the field by Irvine and Gal (2000) and is widely known. Attribution is a process which precedes iconisation, whereby a group of people associate a linguistic feature or language-related practice with a group of people who (supposedly) use that feature or engage in that practice. Orthographic branding involves a specific visual/graphical element of written language such as an alphabetic character. Through ‘branding,’ this element becomes an emblem of a group of people who use the element in question in their writing practices. Branding may involve iconisation, but the processes are distinct. This paper describes and distinguishes the three processes and provides examples from different languages and user communities.
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URL: https://eprints.lancs.ac.uk/id/eprint/75670/1/Iconicity_Attribution_Branding_final.pdf https://doi.org/10.1075/wll.18.2.02seb https://eprints.lancs.ac.uk/id/eprint/75670/
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8 |
The passive exclusion of Irish in the linguistic landscape:a nexus analysis
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The visual construction of language hierarchy:the case of banknotes, coins and stamps
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11 |
Multilingualism in written discourse: An approach to the analysis of multilingual texts
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Making it real:‘Jamaican’, ‘Jafaican’ and authenticity in the language of British youth
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Orthography as social action:Scripts, spelling, identity and power
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