1 |
Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ...
|
|
|
|
BASE
|
|
Show details
|
|
2 |
Marketing strategies for sales management of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
3 |
Marketing strategies for sales management of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
4 |
Marketing approach to strategic sales management of enterprises ...
|
|
|
|
Abstract:
The subject of the study is the marketing approach to strategic sales management of enterprises. The purpose of the study is to determine the strategic marketing management of sales of enterprises. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper defines the concepts of «marketing management» in general and «strategic marketing sales management.» The four main elements of the model of strategic marketing sales management are considered. Possible market segmentation of market strategies are identified. Conclusions. The conceptual basis of strategic marketing sales management is the integration of strategic and marketing approach to sales management. On the one hand, sales management is based on the tools of strategic management (elements of sales management are formed on the basis of the enterprise’s mission, strategic goals of enterprise, ...
|
|
Keyword:
competitiveness; consumer; efficiency; enterprise; information; innovations; market; marketing; sales; strategies
|
|
URL: https://dx.doi.org/10.5281/zenodo.5909698 https://zenodo.org/record/5909698
|
|
BASE
|
|
Hide details
|
|
5 |
Marketing approach to strategic sales management of enterprises ...
|
|
|
|
BASE
|
|
Show details
|
|
6 |
Маркетинговая лингвистика: проблемы и перспективы развития ... : Marketing Linguistics: Challenges and Chances for Further Development ...
|
|
Бирюкова, Е.В.; Борисова, Е.Г.. - : Государственное автономное образовательное учреждение высшего образования города Москвы «Московский городской педагогический университет», 2022
|
|
BASE
|
|
Show details
|
|
7 |
MARKETING TERMINOLOGIYASI LINGVISTIKANING OB'EKTI SIFATIDA ...
|
|
|
|
BASE
|
|
Show details
|
|
8 |
MARKETING TERMINOLOGIYASI LINGVISTIKANING OB'EKTI SIFATIDA ...
|
|
|
|
BASE
|
|
Show details
|
|
9 |
Déterminants internes et externes de la performance à l'exportation : analyse conceptuelle ...
|
|
|
|
BASE
|
|
Show details
|
|
10 |
Déterminants internes et externes de la performance à l'exportation : analyse conceptuelle ...
|
|
|
|
BASE
|
|
Show details
|
|
11 |
FINANZIELLE UND WIRTSCHAFTLICHE BEGRIFFE DER RUSSISCHEN SPRACHE, DIE IM BEREICH DES MARKETINGS VERWENDET WERDEN, UND IHRE WORTBILDUNGSMERKMALE ...
|
|
|
|
BASE
|
|
Show details
|
|
12 |
FINANZIELLE UND WIRTSCHAFTLICHE BEGRIFFE DER RUSSISCHEN SPRACHE, DIE IM BEREICH DES MARKETINGS VERWENDET WERDEN, UND IHRE WORTBILDUNGSMERKMALE ...
|
|
|
|
BASE
|
|
Show details
|
|
13 |
The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
|
|
|
|
In: Sustainability; Volume 14; Issue 3; Pages: 1228 (2022)
|
|
BASE
|
|
Show details
|
|
14 |
Defining Health Care Marketing
|
|
|
|
In: Association of Marketing Theory and Practice Proceedings 2022 (2022)
|
|
BASE
|
|
Show details
|
|
15 |
Exploring the Effects of Linguistic Elements of Social Media Corporate Apologies on Consumer Responses
|
|
|
|
In: Association of Marketing Theory and Practice Proceedings 2022 (2022)
|
|
BASE
|
|
Show details
|
|
16 |
Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag
|
|
|
|
In: 18 ; Literalität und Liminalität ; 320 (2022)
|
|
BASE
|
|
Show details
|
|
17 |
An empirical investigation of entrepreneurs’ communication and gamification strategies in crowdfunding
|
|
|
|
BASE
|
|
Show details
|
|
18 |
Anglicismos en marketing digital en un contexto académico
|
|
|
|
In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 71-91 (2022)
|
|
BASE
|
|
Show details
|
|
19 |
Making Connections: Marketing Ideas for Interpreters
|
|
|
|
In: MDS/BAS 495 Undergraduate Capstone Projects (2021)
|
|
BASE
|
|
Show details
|
|
20 |
Brand conversation: Linguistic practices on social media in the light of face-work theory
|
|
|
|
In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021)
|
|
BASE
|
|
Show details
|
|
|
|