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Jibes & Delights: A Dataset of Targeted Insults and Compliments to Tackle Online Abuse ...
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ViTA: Visual-Linguistic Translation by Aligning Object Tags ...
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HASOCOne@FIRE-HASOC2020: Using BERT and Multilingual BERT models for Hate Speech Detection ...
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Multilingual Pre-Trained Transformers and Convolutional NN Classification Models for Technical Domain Identification ...
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gundapusunil at SemEval-2020 Task 9: Syntactic Semantic LSTM Architecture for SENTIment Analysis of Code-MIXed Data ...
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A SentiWordNet Strategy for Curriculum Learning in Sentiment Analysis ...
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Word Level Language Identification in English Telugu Code Mixed Data ...
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A Sentiwordnet Strategy for Curriculum Learning in Sentiment Analysis
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In: Natural Language Processing and Information Systems (2020)
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Conversational implicatures in English dialogue: Annotated dataset ...
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BCSAT : A Benchmark Corpus for Sentiment Analysis in Telugu Using Word-level Annotations ...
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Automatic Target Recovery for Hindi-English Code Mixed Puns ...
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Towards Automation of Sense-type Identification of Verbs in OntoSenseNet(Telugu) ...
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Towards Enhancing Lexical Resource and Using Sense-annotations of OntoSenseNet for Sentiment Analysis ...
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Context and Humor: Understanding Amul advertisements of India ...
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Abstract:
Contextual knowledge is the most important element in understanding language. By contextual knowledge we mean both general knowledge and discourse knowledge i.e. knowledge of the situational context, background knowledge and the co-textual context [10]. In this paper, we will discuss the importance of contextual knowledge in understanding the humor present in the cartoon based Amul advertisements in India.In the process, we will analyze these advertisements and also see if humor is an effective tool for advertising and thereby, for marketing.These bilingual advertisements also expect the audience to have the appropriate linguistic knowledge which includes knowledge of English and Hindi vocabulary, morphology and syntax. Different techniques like punning, portmanteaus and parodies of popular proverbs, expressions, acronyms, famous dialogues, songs etc are employed to convey the message in a humorous way. The present study will concentrate on these linguistic cues and the required context for understanding wit ... : Presented at Workshop in Designing Humour in Human-Computer Interaction (HUMIC 2017). September 26th 2017, Mumbai, India. In conjunction with INTERACT 2017 ...
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Keyword:
Computation and Language cs.CL; FOS Computer and information sciences
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URL: https://arxiv.org/abs/1804.05398 https://dx.doi.org/10.48550/arxiv.1804.05398
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