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MEANING-MAKING OF INTERNET MEMES TO CREATE HUMOROUS SENSE: FUNCTIONS AS SPEECH ACTS
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In: Language Literacy: Journal of Linguistics, Literature, and Language Teaching, Vol 5, Iss 2, Pp 465-479 (2021) (2021)
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Multimodal literacy: Unfolding reading path in children’s picture book and its potential for EFL classrooms
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In: Indonesian Journal of Applied Linguistics, Vol 9, Iss 3, Pp 616-627 (2020) (2020)
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Common Framework of Reference for Intercultural Digital Literacies ...
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Common Framework of Reference for Intercultural Digital Literacies ...
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Contextualisations d’extraits de jeux vidéo et prises en compte des ressources multimodales pour une analyse des pratiques interactionnelles entre joueurs
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In: Corela (2019) (2019)
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A Case Study of English Language Learners’ Multimodal Compositions and Identity Representations
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In: Middle and Secondary Education Dissertations (2018)
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Mining the material archive : balancing sensate experience and sense-making in digitized print collections
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A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work.
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Abstract:
[EN] The aim of this article is to examine the meaning potential of images in the enactment or creation of gender stereotypes in a corpus of contemporary British TV commercials. The dimensions outlined in Goffman (1979) and some aspects of Kress and van Leeuwen's (1996, 2006) metafunctions are taken as a starting point to quantitatively and qualitatively analyse a sample of 155 ads which depict women and men in working settings. Findings indicate that women are mainly portrayed in non-remunerated scenarios, in home settings and in the company of their children. This view is reinforced thanks to the multimodal dimensions of framing (mostly through close-ups), involvement with other participants through looks, smiling and profuse touching activity. Men, in contrast, are mostly depicted in remunerated scenarios in which they address the audience directly through demand looks, acting as experts in their professional capacity and framed with medium and long shots. When portrayed together in non-remunerated activities, men are found in family scenes, although they are sometimes portrayed as passive subjects and mere objects of contemplation through lack of interaction with children or spouses. This contrasts with women's more communal role as they are intimately depicted in the company of their children through close-ups, feminine touch, and constant interaction with them. Stereotyped portrayals are less visually patent when both men and women are simultaneously depicted in remunerated scenarios, although some ads emphasize women's interpersonal skills as better at talking to customers or patients, whereas men are shown in the role of experts in financial and medical issues. ; Saz Rubio, MMD. (2018). A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work. Poznan Studies in Contemporary Linguistics (Online). 54(2):185-221. https://doi.org/10.1515/psicl-2018-0008 ; S ; 185 ; 221 ; 54 ; 2
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Keyword:
British TV ads; FILOLOGIA INGLESA; Gender portrayals; Multimodal analysis; Semiotic resources
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URL: http://hdl.handle.net/10251/126429 https://doi.org/10.1515/psicl-2018-0008
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A New m-Learning Scenario for a Listening Comprehension Assessment Test in Second Language Acquisition [SLA]
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Instructional Use of Multimodal Resources in Explanations During a Scientific Café
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In: Conférence de la Société Internationale pour l'Etude des Gestes (ISGS) ; https://halshs.archives-ouvertes.fr/halshs-01381019 ; Conférence de la Société Internationale pour l'Etude des Gestes (ISGS), Jul 2016, Paris, France (2016)
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Signaling Learner Stance through Multimodal Resources
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In: Working Papers in Applied Linguistics and TESOL, Vol 16, Iss 2, Pp 44-50 (2016) (2016)
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Les théories de l’investissement et la prise en compte de la matérialité dans les situations d’apprentissage des langues
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In: Langage et société, N 157, 3, 2016-08-19, pp.57-71 (2016)
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Teaching and learning mathematics and science in a second or third language
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Ramli, Zuraini. - : Deakin Univeristy, Faculty of Arts and Education, School of Education, 2014
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Hacia una propuesta de análisis semiótico integral de ambientes virtuales de aprendizaje
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In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0717-1285, Nº. 25, 2012, pags. 219-239 (2012)
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Collaborative Unit Construction in Korean: Pivot Turns
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In: Ju, Hee. (2011). Collaborative Unit Construction in Korean: Pivot Turns. Crossroads of Language, Interaction and Culture, 8(1). Retrieved from: http://www.escholarship.org/uc/item/0xc0z0qp (2011)
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The future of multimodal corpora O futuro dos corpora modais
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In: Revista Brasileira de Linguística Aplicada, Vol 11, Iss 2, Pp 391-415 (2011) (2011)
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Mathematics Textbooks of Primary 1 Used in Singapore: A Multimodal Analysis of Its Intersemiosis
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In: K@ta: A Biannual Publication on the Study of Language and Literature, Vol 12, Iss 1, Pp 72-91 (2010) (2010)
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The Generic Structure of Print Advertisement of Elizabeth Arden’s INTERVENE: A Multimodal Discourse Analysis
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In: K@ta: A Biannual Publication on the Study of Language and Literature, Vol 11, Iss 1, Pp 70-84 (2009) (2009)
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Pre-packaged multimodal resources and second language teacher agency
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