• Refine your search:
  • 
    Keyword
  • 
    Creator / Publisher
  • 
    Year
  • 
    Medium
  • 
    Type:
    
    • Article (2.088)
    • Book (523)
    • Journal (146)
    • Miscellaneous (80)
    • Website (41)
    • Series (3)
  • 
    BLLDB-Access:
    • free (2.881)
    • subject to license (629)

Search in the Catalogues and Directories

All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 3 4 5...145 Hits 1 – 20 of 2.881 1 РЕКЛАМА – НУТҚИЙ ТАЪСИР ОМИЛИ СИФАТИДА ... : ADVERTISING AS A FACTOR OF SPEECH IMPACT ... Курбанов Элбек Элмуродович. - : Academic research in educational sciences, 2022 BASE Show details 2 Son of a Biscuit! Self-Construal, Interpersonal Closeness, and Euphemistic Swearwords in Public Apologies ... Grewal, Gurinder. - : Open Science Framework, 2022 BASE Show details 3 LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ... Kizi, Shoisayeva Dilkhumora Shojalil. - : Zenodo, 2022 BASE Show details 4 LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING ... Kizi, Shoisayeva Dilkhumora Shojalil. - : Zenodo, 2022 BASE Show details 5 Werbung und Identität im multikulturellen Raum: Der Werbediskurs in Luxemburg; ein kommunikationswissenschaftlicher Beitrag Reddeker, Sebastian. - : transcript Verlag, 2022. : DEU, 2022. : Bielefeld, 2022 In: 18 ; Literalität und Liminalität ; 320 (2022) BASE Show details 6 El andaluz en la publicidad: niveles de lengua y contenido del mensaje ; The andalusian language in advertising: language levels and message content Leal Abad, Elena In: Pragmalingüística, (29), 227-244 (2022) BASE Show details 7 Deixis de interfaz o cómo mejorar la redacción publicitaria en internet ; Deixis of interface or how to improve advertising writing on the Internet Pallarés Maiques, Majo. - : Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES), 2022 BASE Show details 8 COVID-19: рекламное противостояние в разных странах ; COVID-19: The Advertising Confrotation in Different Countries Нефёдова, Л. А.; Sotnikova, Е.; Nefedova, L.. - : Уральский федеральный университет, 2022 BASE Show details 9 Национальная специфика социальной рекламы о коронавирусе в России и Китае ; The National Peculiarities of Coronavirus-Related Social Advertising in Russia and China Вепрева, И. Т.; Vepreva, I.. - : Уральский федеральный университет, 2022 BASE Show details 10 Representações de masculinidades nas campanhas de perfume Calvin Klein ; Male representations in calvin klein perfume campaigns Reinke, Carlos Augusto; Silva, André Luiz dos Santos; Schemes, Claudia. - 2022 BASE Show details 11 Argumentación y tabú en publicidad Ventura, Daniela; Sabina de la Maza, Cristina In: Onomázein: Revista de lingüística, filología y traducción de la Pontificia Universidad Católica de Chile, ISSN 0718-5758, Nº. 55, 2022, pags. 115-132 (2022) BASE Show details 12 A Memetic Analysis of Advertising Language ZHAO, Jingkun In: Cross-Cultural Communication; Vol 18, No 1 (2022): Cross-Cultural Communication; 1-8 ; 1923-6700 ; 1712-8358 (2022) BASE Show details 13 The dynamics of persuasion : communication and attitudes in the twenty-first century Perloff, Richard M.. - London : Routledge, 2021 BLLDB UB Frankfurt Linguistik Show details 14 Making Connections: Marketing Ideas for Interpreters McDermott, Steve In: MDS/BAS 495 Undergraduate Capstone Projects (2021) BASE Show details 15 Language and Mind : towards a linguistic and critical study of spectacular language. ; Les mots et l'esprit : vers une étude linguistique et critique du langage spectaculaire. Morillon, Isabelle. - : HAL CCSD, 2021 In: https://tel.archives-ouvertes.fr/tel-03231994 ; Linguistique. Université Bourgogne Franche-Comté, 2021. Français. ⟨NNT : 2021UBFCH003⟩ (2021) BASE Show details 16 Brand conversation: Linguistic practices on social media in the light of face-work theory Andriuzzi, Andria; Michel, Géraldine In: ISSN: 2051-5707 ; Recherche et Applications en Marketing (English Edition) ; https://hal.archives-ouvertes.fr/hal-03049134 ; Recherche et Applications en Marketing (English Edition), SAGE Publications, 2021, ⟨10.1177/2051570720974511⟩ (2021) BASE Show details 17 Brand conversation: Linguistic practices on social media in the light of face-work theory ; La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work Andriuzzi, Andria; Michel, Géraldine In: Recherches et applications en Marketing ; https://hal.archives-ouvertes.fr/hal-03021314 ; Recherches et applications en Marketing, 2021, ⟨10.1177/0767370120962610⟩ (2021) BASE Show details 18 #publicitésociétale: quand le numérique devient un outil de sensibilisation Gallo, Elena In: ISSN: 1023-2044 ; Bulletin suisse de Linguistique appliquée ; https://hal.archives-ouvertes.fr/hal-03502387 ; Bulletin suisse de Linguistique appliquée, Neuchâtel : Institut de linguistique de l'Université, 2021 (2021) Abstract: International audience ; This paper aims to deal with social advertising from a linguistic perspective and to focus on the intrinsic relationship between awareness campaigns, and digital tools and medias. The main theoretical resources will be drawn from critical discourse analysis and argumentation analysis, as well as web writing. The corpus will include 15 campaigns, promoted by public institutions, private companies and non-profit organisations. All of the campaigns were publicised in France between 2018 and 2019 and were diffused on social networks (Facebook, Twitter and Instagram). The analysis will focus on the linguistic features and the role of digital tools in these campaigns, in order to understand their impact on the argumentative and persuasive aim of the message. First, the characteristics and the function of hashtags and links will be explored, so as to see how they can have a performative function and how they contribute to interdiscursivity. Secondly, some examples of interactive campaigns will be examined, in order to figure out how discourse strategies and digital medias are combined to create a dialogue with the recipient of the message. Keyword: [SHS.LANGUE]Humanities and Social Sciences/Linguistics; analyse du discours; argumentation; campagnes sociétales; critical discourse analysis; digital tools; interactivité; interactivity; outils numériques; publicité sociétale; social advertising; social campaigns URL: https://hal.archives-ouvertes.fr/hal-03502387 https://hal.archives-ouvertes.fr/hal-03502387/document https://hal.archives-ouvertes.fr/hal-03502387/file/%23publicit%C3%A9soci%C3%A9tale_Elena%20GALLO.pdf BASE Hide details 19 ЛИНГВИСТИЧЕСКИЕ АСПЕКТЫ РЕПРЕЗЕНТАЦИИ ГЕНДЕРА В ПЕЧАТНОЙ РЕКЛАМЕ ... : LINGUISTIC ASPECTS OF GENDER REPRESENTATION IN PRINT ADVERTISING ... Н.Ф. Крылова; О. Никурадзе. - : Мир науки, культуры, образования, 2021 BASE Show details 20 РУССКОЯЗЫЧНАЯ РЕКЛАМА КАК ЛИНГВОДИДАКТИЧЕСКИЙ МАТЕРИАЛ В ПРЕПОДАВАНИИ РКИ ... : RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE ... А.В. Бровина. - : Мир науки, культуры, образования, 2021 BASE Show details Page: 1 2 3 4 5...145

Mobile view All Catalogues UB Frankfurt Linguistik 326 IDS Mannheim 67 OLC Linguistik 234 UB Frankfurt Retrokatalog 0 DNB Subject Category Language 4 Institut für Empirische Sprachwissenschaft 4 Leibniz-Centre General Linguistics (ZAS) 2 Bibliographies BLLDB 1.791 BDSL 4 IDS Bibliografie zur deutschen Grammatik 0 IDS Bibliografie zur Gesprächsforschung 0 IDS Konnektoren im Deutschen 0 IDS Präpositionen im Deutschen 0 IDS OBELEX meta 0 MPI-SHH Linguistics Collection 0 MPI for Psycholinguistics 3 Linked Open Data catalogues Annohub 0 Online resources Link directory 42 Journal directory 1 Database directory 3 Dictionary directory 1 Open access documents BASE 952 Linguistik-Repository 2 IDS Publikationsserver 0 Online dissertations 0 Language Description Heritage 0