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All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year AND OR AND NOT All fields Title Creator / Publisher Keyword Year Sort by creator [A → Z]' creator [Z → A]' publishing year ↑ (asc)' publishing year ↓ (desc)' title [A → Z]' title [Z → A]' Simple Search Page: 1 2 Hits 1 – 20 of 36 1 An Onomastic Banquet of Intercultural Relations ; Практики именования в межкультурном аспекте Лавдэй, Л.; Loveday, L.. - : Издательство Уральского университета, 2021 BASE Show details 2 For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours Tonti, Michela In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021) BASE Show details 3 НЕЙМИНГОВАЯ ТЕХНОЛОГИЯ: ФУНКЦИИ ИНФОРМАТИВНОСТИ, КОММУНИКАТИВНОЙ РЕЗУЛЬТАТИВНОСТИ И РЕЧЕВОГО ВОЗДЕЙСТВИЯ НЕЙМОВ ... ЛУТФУЛЛАЕВА ДУРДОНА ЭСАНОВНА; САПАРНИЯЗОВА МУЯССАР. - : Вестник науки и образования, 2020 BASE Show details 4 La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture Tonti, Michela (orcid:0000-0002-8260-0207). - : Peter Lang, 2019. : country:BE, 2019. : place:Bruxelles, 2019 BASE Show details 5 To blend so as to brand: a study of trademarks and brand names Jelena Danilović Jeremić; Jelena Josijević In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019) BASE Show details 6 Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names Tarazona-Belenguer, Nereida; Jorda-Albiñana, Begoña; Gonzalez-del-Rio, Jimena. - : Editorial Universitat Politècnica de València, 2018 BASE Show details 7 Marchionimi. Nomi propri o nomi comuni? Frigerio, Aldo (orcid:0000-0003-4698-2110); Tenchini, Maria Paola (orcid:0000-0002-1681-2172). - 2017 BASE Show details 8 Brand Names in Military English. The link between two worlds Fiano, Carmen; Furiassi, Cristiano; Panajotu, Kosztasz In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017) BASE Show details 9 A joint linguistic-marketing analysis of brand and product names: the case of Unilever Nacchia, Francesco; Massaro, Vittoria In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017) BASE Show details 10 Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns? Frigerio, Aldo; Tenchini, Maria Paola In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017) BASE Show details 11 I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands Gilardoni, Silvia In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017) BASE Show details 12 Cases of brand name genericization in nautical English Formisano, Virginia; Grimaldi, Agnese Daniela In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017) BASE Show details 13 Brand Names in Military English: The Link between Two Worlds Carmen, Fiano; Cristiano, Furiassi; Kosztasz, Panajotu. - 2017 BASE Show details 14 You see froot, you think fruit: examining the effectiveness of pseudohomophone priming Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia. - : Emerald Publishing, 2017 BASE Show details 15 Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions Kara, Selcan In: Doctoral Dissertations (2016) BASE Show details 16 Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues Vigário, Marina; Pires, Carla; Cavaco, Afonso. - 2016 BASE Show details 17 Художественный универсум Стивена Кинга: имена собственные как средство создания достоверной реальности РАБКИНА НАДЕЖДА ВЛАДИМИРОВНА. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет», 2015 BASE Show details 18 Sound Effects: Age, Gender, and Sound Symbolism in American English Krause, Timothy In: Student Research Symposium (2015) Abstract: This mixed-method study investigated the correlation of sound symbolic associations with age and gender by analyzing data from a national survey of 292 American English speakers. Subjects used 10 semantic differential scales to rate six artificial brand names that targeted five phonemes. Subjects also described the potential products they imagined these artificial brand names to represent. Quantitative analysis alone provided insufficient evidence to conclude that age or gender affect sound symbolism in American English. While 26 out of 60 scales showed a monotonic shift among the means of the three age groups, only three were statistically significant. The evidence of differences between genders was similarly weak; only five scales out of 60 showed a statistically significant difference when comparing genders. Analysis of the qualitative data, however, suggested both monotonic generational shifts as well as generational blips in sound-symbolic associations. Of particular interest is the possible influence of pop culture, fashions, and fads, and society's shifting focus from broadcast to narrowcast media. The implications of this research are relevant for both theory (empirical evidence for iconicity in language) and application (e.g., devising brand names that communicate particular attributes to specific demographics). Keyword: Applied Linguistics; Brand name products; English language -- Etymology -- Names; Linguistics; Other Linguistics; Sound symbolism URL: https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=1071&context=studentsymposium https://pdxscholar.library.pdx.edu/studentsymposium/2015/Posters/14 BASE Hide details 19 Effects of typographic variables on attitude measures in reading bilingual brands Bi, Ran In: Graduate Theses and Dissertations (2014) BASE Show details 20 La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review Martínez, José A.. - : Universidade da Coruña, 2014 BASE Show details Page: 1 2

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