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Image-centric practices on Instagram: Subtle shifts in footing.
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Caple, H. - : Routledge, 2020. : London, 2020
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Abstract:
Instagram is an image-centric social media application, launched in October 2010, with the explicit aim of allowing members to share their smart phone photos with the world. Posts typically combine photographs with a short verbal text, and as such provide fertile ground for multisemiotic analysis. In this chapter, I draw on Caple’s (2008, 2013) work on caption writing in news discourse to explore relations between the verbal components in Instagram posts (captions and other metadata), the images they describe, and the creator of the post. I also make use of Goffman’s (1981) notion of ‘footing’ to explore two potential shifts in footing: the first concerning ‘production format’ and the conflation or separation of speaker roles (as animator, author and principal); and the second concerning projection (reported speech and thought). The dataset consists of a small, specialised set of 92 Instragram posts made in relation to the 2016 Australian federal election, and using the discourse tagging hashtag #dogsatpollingstations. My analysis suggests that caption writing in Instagram posts borrows sometimes from news discourse practices and sometimes from comic strips, with more innovative practices lying somewhere between the two. Such innovation concerns the realisation of speaker roles and voice. This is because, in this dataset, both dogs and humans post about their election experiences. Thus, the chapter concludes that subtle shifts in footing have a profound effect on the production and reception of an Instagram post and with this the ways in which Instagrammers do or do not align with their audiences.
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Keyword:
Australian federal election; Footing; image centricity; Instagram
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URL: http://handle.unsw.edu.au/1959.4/unsworks_60338 https://doi.org/10.4324/9780429487965
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Using Kaleidographic to visualize multimodal relations within and across texts
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Analyzing the multimodal expression of thoughts and feelings in social media posts
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Visualizing corpus-assisted multimodal discourse analysis: Principles and limitations
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News values in Australia Day reporting: a social semiotic approach
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Introducing Kaleidographic: A new visualization tool for multimodal discourse analysis
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Visualising Multimodal Discourse Analysis using Kaleidographic: A Case Study of Discursive News Values Analysis in Most Shared News
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Introducing a new topology for (multimodal) discourse analysis. ; Transforming Contexts. Papers from the 44th International Systemic Functional Congress
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Assessing the multimodal construction of public sentiment on social media
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How can computer-based methods help researchers to investigate news values in large datasets? A corpus linguistic study of the construction of newsworthiness in the reporting on Hurricane Katrina
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