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An Onomastic Banquet of Intercultural Relations ; Практики именования в межкультурном аспекте
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For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours
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In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021)
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НЕЙМИНГОВАЯ ТЕХНОЛОГИЯ: ФУНКЦИИ ИНФОРМАТИВНОСТИ, КОММУНИКАТИВНОЙ РЕЗУЛЬТАТИВНОСТИ И РЕЧЕВОГО ВОЗДЕЙСТВИЯ НЕЙМОВ ...
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La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture
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Tonti, Michela (orcid:0000-0002-8260-0207). - : Peter Lang, 2019. : country:BE, 2019. : place:Bruxelles, 2019
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To blend so as to brand: a study of trademarks and brand names
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In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019)
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Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns?
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017)
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Abstract:
Abstract – The linguistic literature concerning trade and brand names is still controversial about their categorization as proper names or common nouns. This article aims to answer this question. We first discuss the linguistic-semantic criteria used to distinguish between proper names and common nouns. On the basis of such criteria, we then defend the thesis that brand and trade names function as common nouns when they refer to a product while, given certain plausible ontological presuppositions, they function as proper names when referring to a company.
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Keyword:
brand and trade names; common nouns; proper names
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URL: http://siba-ese.unile.it/index.php/linguelinguaggi/article/view/18350 https://doi.org/10.1285/i22390359v22p97
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I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions
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In: Doctoral Dissertations (2016)
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Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues
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Художественный универсум Стивена Кинга: имена собственные как средство создания достоверной реальности
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РАБКИНА НАДЕЖДА ВЛАДИМИРОВНА. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет», 2015
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Sound Effects: Age, Gender, and Sound Symbolism in American English
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In: Student Research Symposium (2015)
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Effects of typographic variables on attitude measures in reading bilingual brands
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In: Graduate Theses and Dissertations (2014)
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La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review
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