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An Onomastic Banquet of Intercultural Relations ; Практики именования в межкультурном аспекте
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For an intercultural dialogue: semantic evolution of the Kärcher brand name in discourse ; Pour un dialogue interculturel: évolution sémantique du Nom de Marque Kärcher dans le discours
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In: Anales de Filología Francesa; No. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; Núm. 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; Anales de Filología Francesa; No 29 (2021): Le monde connecté et les approches interculturelles: vers un nouveau paradigme des frontières?; 504-519 ; 1989-4678 (2021)
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НЕЙМИНГОВАЯ ТЕХНОЛОГИЯ: ФУНКЦИИ ИНФОРМАТИВНОСТИ, КОММУНИКАТИВНОЙ РЕЗУЛЬТАТИВНОСТИ И РЕЧЕВОГО ВОЗДЕЙСТВИЯ НЕЙМОВ ...
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La lexiculture à l’épreuve de l’analyse de corpus : le nom de marque Ladurée ou le gage de culture
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Tonti, Michela (orcid:0000-0002-8260-0207). - : Peter Lang, 2019. : country:BE, 2019. : place:Bruxelles, 2019
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To blend so as to brand: a study of trademarks and brand names
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In: Lexis: Journal in English Lexicology, Vol 14 (2019) (2019)
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Análisis lingüístico y valoración de la eficacia de los nombres de marca de las ONG españolas ; Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
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Brand Names in Military English. The link between two worlds
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 49-63 (2017)
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A joint linguistic-marketing analysis of brand and product names: the case of Unilever
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 169-186 (2017)
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Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns?
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 97-111 (2017)
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I nomi dei vini italiani. Tra denominazioni di origine, marchi aziendali e marchi di prodotto - The names of Italian wines. Between designations of origin, trademarks and product brands
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 113-136 (2017)
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Cases of brand name genericization in nautical English
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In: Lingue e Linguaggi; Volume 22 (2017) - Special Issue; 65-79 (2017)
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Brand Names in Military English: The Link between Two Worlds
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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
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Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions
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In: Doctoral Dissertations (2016)
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Brand names of Portuguese medication: understanding the importance of their linguistic structure and regulatory issues
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Художественный универсум Стивена Кинга: имена собственные как средство создания достоверной реальности
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РАБКИНА НАДЕЖДА ВЛАДИМИРОВНА. - : Федеральное государственное образовательное учреждение высшего профессионального образования «Кемеровский государственный университет», 2015
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Sound Effects: Age, Gender, and Sound Symbolism in American English
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In: Student Research Symposium (2015)
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Effects of typographic variables on attitude measures in reading bilingual brands
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In: Graduate Theses and Dissertations (2014)
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La importancia del nombre de marca: revisión de la literatura ; The relevancy of brand names; al literature review
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Abstract:
[Resumen] Las marcas son un elemento fundamental en la sociedad de consumo, añaden valor a los productos a través del conjunto de significados que las personas asocian a éstas, lo que proporciona una serie de ventajas a nivel de marketing. El nombre de marca puede ayudar a construir esas asociaciones en base a unas características propias, semánticas, fonéticas y morfológicas. El objetivo de esta investigación es realizar una revisión sobre qué aspectos la literatura ha destacado como relevantes para crear un nombre de marca, con el fin de esclarecer su efecto en el consumidor, así como mostrar la evidencia empírica que sustenta o, por el contrario, cuestiona alguno de los mantras que los académicos y profesionales del marketing solemos alimentar. Se muestran, además, ejemplos concretos e ilustrativos al respecto ; [Abstract] Brands are a key element in the consumer society, adding value to products through the set of meanings that people associate with them, which provides a number of advantages in terms of marketing. The brand name can help to build these associations based on its own characteristics: semantic, phonetic and morphological. The objective of this research is to review which aspects the literature have highlighted to create a brand name, in order to clarify its effect on consumers, and to show empirical evidence that supports or, conversely, question one of the mantras that marketing academics and practitioners usually feed. This research also shows specific and illustrative examples thereon
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Keyword:
Brand names; Lingüística; Linguistics; Marketing; Nombre de marca
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URL: http://hdl.handle.net/2183/22933
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