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2DLIF-PROMETHEE based on the hybrid distance of 2-dimension linguistic intuitionistic fuzzy sets for multiple attribute decision making ...
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Whose Karate? Language and cultural learning in a multilingual Karate club in London
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“No, no Maama! say 'shaatir ya ouledee shaatir'!" children's agency in language use and socialisation
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Intercultural moments in translating and humanising the socio-legal system
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Imagination as a key factor in LMLS in transnational families
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Beyond native-speakerism: current explorations and future visions
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The strategic use of address terms in multilingual interactions during family mealtimes
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Multilingual, multisensory and multimodal repertoires in corner shops, streets and markets: introduction
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Framing interculturality: a corpus-based analysis of on-line promotional discourse of higher education intercultural communication courses
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Abstract:
This paper examines how intercultural communication (ICC) and the notion of culture are framed in on-line promotional discourse of higher education intercultural communication courses. It analyses a specialised corpus comprised of 14,842 words from 43 course websites of master’s programmes in intercultural communication in the UK and the US—internationally, the two largest providers of such programmes. Through combining corpus tools with a ‘situated meaning’ approach, the analysis reveals that while a small number of courses acknowledge cultural ‘complexity’, culture is still very often reduced to an essentialised and static notion, despite growing criticism against such an approach in ICC literature. Intercultural communication is valorised as a combination of desirable skills and knowledge conducive to effective communication of different cultural groups and for those working in international arenas. Significant differences between the UK and US courses are identified with regard to the extent of associations with diversity-related social categories. The lack of interpretive, critical and constructivist positions on culture in promotional discourse is discussed in the context of neoliberal discourse and the current thinking towards professional competences dominant in Britain, North America, and other parts of the world.
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Keyword:
Applied Linguistics and Communication (to 2020)
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URL: https://doi.org/10.1080/01434632.2015.1134555 https://eprints.bbk.ac.uk/id/eprint/14016/ https://eprints.bbk.ac.uk/id/eprint/14016/1/Framing%20interculturality%20for%20Biron.pdf
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Transnational experience, aspiration and family language policy
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Intercultural Learning and Friendship Development in Short-Term Intercultural Education Programmes
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