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A Qualitative Analysis of Students’ Reflections on the Current Use of Digital Media in Foreign Language Classes
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In: Sustainability ; Volume 13 ; Issue 16 (2021)
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Going by an English Name: The Adoption and Use of English Names by Young Taiwanese Adults
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In: Social Sciences ; Volume 9 ; Issue 4 (2020)
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eLearning 4.0 as a Sustainability Strategy for Generation Z Language Learners: Applied Linguistics of Second Language Acquisition in Younger Adults
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In: Societies ; Volume 10 ; Issue 2 (2020)
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Cognitive and Applied Linguistics Aspects of Using Social Media: The Impact of the Use of Facebook on Developing Writing Skills in Learning English as a Foreign Language
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In: European Journal of Investigation in Health, Psychology and Education ; Volume 10 ; Issue 1 ; Pages 10-118 (2019)
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Utilization of Linguistic Aspects of Bloom’s Taxonomy in Blended Learning
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In: Education Sciences ; Volume 9 ; Issue 3 (2019)
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eLearning 4.0 as a Sustainability Strategy for Generation Z Language Learners: Applied Linguistics of Second Language Acquisition in Younger Adults
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Going by an English Name: The Adoption and Use of English Names by Young Taiwanese Adults
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| 8 |
Introducing Interculturality into Corporate Communication University Courses in the Czech Republic and Malaysia – A Comparative Study
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Abstract:
The article focuses on the results of implementing intercultural issues into two subjects of corporate communication at the Faculty of Informatics and Management, the University of Hradec Kralove, the Czech Republic in the school year 2019/2020, and at the Language Academy, Faculty of Social Sciences and Humanities, Universiti Teknologi, Malaysia in the Semester 1, 2019/2020. The topic of interculturality, in all its various facets, has recently become very important due to increased global business trade, and therefore, needs the undivided attention of university curricula makers. Therefore, the tutors of the courses of corporate communication decided to introduce the topic of interculturality into the university curricula so that the participants of the courses would be well informed and trained on current trends in intercultural business communication in the global world that has recently become very diverse and hence intercultural. The article describes the nature of implementing new intercultural business communication trends and particular topics introduced into the courses, and the paper attempts to highlight their importance in university curricula. It is a case study from both Europe and Asia as it brings real-life university scenarios that could prove helpful for other designers and tutors of similar courses, such as business communication, managerial communication, corporate communication, intercultural training courses, etc. ; intercultural communication; intercultural education; university curricula; corporate communication; business communication; managerial communication; intercultural business communication; applied linguistics; cognitive linguistics
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URL: https://techniumscience.com/index.php/socialsciences/article/view/1786
https://techniumscience.com/index.php/socialsciences/article/download/1786/648
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