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Arquitetura de capa dos folhetos de cordel: tradição e modernidade / Cordel leaflets cover architecture: tradition and modernity
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In: Revista de Estudos da Linguagem, Vol 30, Iss 1, Pp 175-208 (2022) (2022)
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The multimodal construction of corporate performance: An analysis of earnings videos
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In: Ibérica, Iss 42, Pp 139-162 (2021) (2021)
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Engaging the online audience in the digital era: A multimodal analysis of engagement strategies in TED talk videos
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In: Ibérica, Iss 42, Pp 33-58 (2021) (2021)
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Projecting action spaces. On the interactional relevance of cesural areas in co-enactments
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In: Open Linguistics, Vol 7, Iss 1, Pp 638-665 (2021) (2021)
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Conectividad, hipermedialidad y multimodalidad: de la cultura digital al espacio escolar
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In: Colombian Applied Linguistics Journal, Vol 22, Iss 2, Pp 202-220 (2020) (2020)
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Singing Corporate Social Responsibility: A Multimodal Analysis of the 2018 Budweiser Super Bowl Commercial
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In: Linguae &. Rivista di Lingue e Culture Moderne, Vol 19, Iss 1, Pp 155-171 (2020) (2020)
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Abstract:
The 2018 Super Bowl Commercial of the Budweiser Beer is entitled “Stand by You” and revolves around the pluriannual Water Donation Program of the Anheuser-Busch brewing company. The video features images of the employees of the Budweiser Cartersville, GA brewery organizing the emergency drinking water delivery with the help of American Red Cross, its partner in such disaster-relief efforts over the past 30 years. The images are accompanied by a cover of the 1961 Ben E. King iconic song “Stand by me”. Adopting a socio-semiotic multimodal perspective, the paper aims at analyzing the meaning-making construction of the video in its YouTube contextualization. In detail, the focus of the paper is to understand how the sound and the lyrics of the cover, with their cultural, linguistic and semiotic layers of meaning, constitute the semiotic entry point in the narration and create the soundscape for the framing of Corporate Social Responsibility.
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Keyword:
multimodality; P1-1091; Philology. Linguistics; social media discourse; social semiotics; soundscapes; systemic-functional linguistics
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URL: https://doaj.org/article/fd4660d1a2004c6bb6063b05f6895336
https://doi.org/10.7358/ling-2020-001-mowi
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Metaphoric semiosis: a Peircean perspective / Semiose metafórica: uma perspectiva peirceana
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In: Revista de Estudos da Linguagem, Vol 28, Iss 2, Pp 957-980 (2020) (2020)
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Multimodal Metaphors of Interculturereality / Metaforas multimodais da interculturealidade
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In: Revista de Estudos da Linguagem, Vol 28, Iss 2, Pp 917-955 (2020) (2020)
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New concepts, different approaches: tackling e-visibility in research project websites
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In: Revista de Lingüística y Lenguas Aplicadas, Vol 15, Iss 1, Pp 83-98 (2020) (2020)
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| 10 |
Bridging the gap between experts and publics: the role of multimodality in disseminating research in online videos
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In: Ibérica, Vol 37, Pp 167-192 (2019) (2019)
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| 11 |
Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia
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In: Ibérica, Vol 37, Pp 87-114 (2019) (2019)
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A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
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In: Ibérica, Vol 37, Pp 39-64 (2019) (2019)
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A multimodal analysis of spoken medical English in expert-to-expert interaction in TV programmes
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In: Ibérica, Vol 37, Pp 115-140 (2019) (2019)
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| 14 |
Beyond language: a multimodal analysis of success in non-native BusinessEnglish pitches
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In: Ibérica, Vol 37, Pp 65-86 (2019) (2019)
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Reference and Multimodality: analysis of the construction of reference in advertisements for vehicles
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In: Signum: Estudos da Linguagem, Vol 22, Iss 1, Pp 159-179 (2019) (2019)
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Genre innovation and multimodal expression in scholarly communication: Video methods articles in experimental biology
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In: Ibérica, Vol 36, Pp 15-42 (2018) (2018)
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| 17 |
Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
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In: Ibérica, Vol 35, Pp 93-118 (2018) (2018)
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| 18 |
“And this is the view from outside my window”: On text and image interplay in university website blogs
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In: Topics in Linguistics, Vol 18, Iss 2, Pp 81-93 (2017) (2017)
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| 19 |
Multimodality as an Interactional Resource for Classroom Interactional Competence (CIC)
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In: Eurasian Journal of Applied Linguistics, Vol 3, Iss 2, Pp 121-188 (2017) (2017)
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| 20 |
Dictionary Tradition vs. Pictorial Corpora: Which Vocabulary Thematic Fields Should Be Illustrated?
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In: Lexikos, Vol 27, Pp 132-151 (2017) (2017)
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