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Bargaining in Bobo-Dioulasso clothing stores : structure, rules and discourse strategies
Abstract: Access to thesis permanently restricted to Ball State community only. ; This study examines bargaining exchanges in the clothing stores of Bobo-Dioulasso, Burkina Faso, West Africa. Bargaining, an alternative pricing strategy to fixed prices and a process in which vendor and customer dispute the price of goods to eventually come to an agreement, is highly characteristic of Bobo-Dioulasso’s commercial transactions. For purposes of a detailed description and a thorough analysis, 30 bargaining exchanges, involving male and female adult interactants from the Bobo-Dioulasso speech community, are audio recorded and transcribed. Utilizing Hasan’s (1989) Generic Structure Potential (GSP), Ventola’s (1987) Flowchart Theory, and Orr’s (2007) set of illocutionary forces predictably produced and interpreted during price negotiation, the study unveils the stages of bargaining and proposes a formula that accounts for the dynamic nature of the exchanges. As components of the global structure of bargaining, the study identifies four functionally different elements – establishing communion, item selection, price negotiation, and leave taking – that are performed one at a time in a linear sequencing order. The analysis of its local structure allows the identification of price talk, product talk, person talk, and time/weather talk as the topics elaborated upon. Though the quantification of the types of talk reveals that price negotiation is dominated by price talk, it also demonstrates that the production and interpretation of all kinds of talk align with the basic features of negotiation which are soliciting, making, and evaluating an offer. This finding not only shows the formulaic and rule-governed nature of the exchanges, but also demonstrates the degree to which linguistic elements work conjointly with socio-cultural elements in the production and interpretation of discourse. The analysis of the identified set of illocutionary forces reveals that the double-intent negative evaluation/offer solicitation move dominates price negotiation, has the most dynamic nature, and incorporates the most discourse strategies. The description of the bargaining greeting, leave-taking, person talk, time/weather talk, and solidarity and power terms of address illustrates the importance of interpersonal relationships in bargaining in the Bobo-Dioulasso context. The study of bargaining, as a cultural artifact, is a potent method to track social changes within the Bobo-Dioulasso community. As a spoken genre, its description and analysis permit language learners to better decipher the meaning of texts in this genre and to foster their integration in discourse communities where this genre is prevalent. ; Department of English ; Thesis (M.A.)
Keyword: Negotiation -- Burkina Faso -- Bobo-Dioulasso; Retail -- Burkina Faso -- Bobo-Dioulasso; Sociolinguistics -- Burkina Faso -- Bobo-Dioulasso; Stores
URL: http://liblink.bsu.edu/catkey/1765763
http://cardinalscholar.bsu.edu/handle/123456789/198188
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2
Language Emergence in the Seattle DeafBlind Community
Edwards, Terra. - : eScholarship, University of California, 2014
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3
Coming Down From the Mountain: Dialect Contact and Convergence in Contemporary Hutsulshchyna
Coyne, Erin Victoria. - : eScholarship, University of California, 2014
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4
Prosody in contact: Spanish in Los Angeles ...
Robles-Puente, Sergio. - : University of Southern California Digital Library (USC.DL), 2014
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5
English in the global village
Piller, Ingrid. - : Language on the move, 2014
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Crossing borders or carrying borders?
Li, Jia. - : Language on the move, 2014
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Gaining a green thumb for grassroots language activism
Grey, Alexandra. - : Language on the move, 2014
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8
How the presence of a bilingual school changes the linguistic profile of a community
Piller, Ingrid. - : Language on the move, 2014
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Sink-or-swim for international students
Piller, Ingrid. - : Language on the move, 2014
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10
Bilingual students at the crossroads
Gerber, Livia. - : Language on the move, 2014
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11
Bodies on the move : salsa, language and transnationalism
Schneider, Britta. - : Language on the move, 2014
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12
Superdiversity : another Eurocentric idea?
Piller, Ingrid. - : Language on the move, 2014
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13
Lost in bilingual parenting
Motaghi Tabari, Shiva. - : Language on the move, 2014
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14
Language work in the internet café
Piller, Ingrid. - : Language on the move, 2014
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15
Linguistic penalty in the job interview
Piller, Ingrid. - : Language on the move, 2014
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Emergency service provision in linguistically diverse societies
Piller, I. - : Language on the move, 2014
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17
English at the Olympics
Takahashi, Kimir. - : Language on the move, 2014
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18
Inventing languages
Piller, Ingrid. - : Language on the move, 2014
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[研究ノート] 近現代文芸の中の広告(1) : 明治期以降の文学作品中の言説渉猟 ; Advertising in modern literature(1) ; Examples of Japanese advertising in modern literature (1)
水野 由多加; Mizuno Yutaka. - : 関西大学社会学部, 2014
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20
When grammar meets politics: Uses of stigmatized language on a political talk show
Grammon, Devin. - 2014
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